Wordpress SEO: Search Engine Optimization Tutorial 2015
SEO on WordPress websites can be much easier if you know the basics of search engine optimization. Start with this video then check out my free video series on SEO and internet marketing at http://bit.ly/sbizss.
WordPress Search engine optimization starts understanding how Google will rank. Content ranks because it meets certain guidelines…
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WordPress: SEO stands for search engine optimization and it is the process of optimizing or designing your website to be found on search engines like Google, Yahoo, Bing, and YouTube but there are others- like Ask, AOL, mywebsearch and others. These other sites don’t really matter bc Google/YouTube is 67.5% of all searches with Bing at 18.4 and Yahoo at 10.3%
People who do SEO are often called “SEO’s”
How search benefits your business: Google processes over 3.5 billion searches every day from ordinary people looking for answers to questions like “who shot Lincoln” to “where do I find a good website designer in San Diego.” Your job as a business owner is to optimize your web site so that when people ask questions relevant to your business you are sure to be found on the Search Engine Ranking Page or SERP.
SERPS are the results pages and if your website ranks on the SERPs then users can click on your web page, find your email, and description these pages can look different and show different results based on what search engine you are using and what you are searching for. So if you’re searching for a product, you may see a carousel with shopping results.
What is SEO? Check out these other pages:
Keywords: are the words, phrases, sentences, and other data that people actually type into the search engine query box. You can imagine that with billions of people using Google everyday that a ton of variety of keywords can be typed in for the same service.
For example- if someone is looking for someone to design their website, they might type in “website designers in San Diego” or “web design san diego” or “local web site designers” what Google tries to do is group these keywords into families and organize each family in order based on what group of words get the most searches. As an SEO, your job is to discover which keywords are best for your business and to use those words in your website.
Metadata are the words that are used “behind the scenes” on your web pages. Most commonly used are your meta
Traffic: traffic is the amount of people that come to your website. There are two kinds of traffic- qualified and unqualified. Qualified traffic are people who are legitimately looking for your services while unqualified traffic are marketers looking to sell you things and other people who clicked on your site by mistake.
Rank: Relevancy. Relevancy is about creating a mutually beneficial relationship between the words that a person is typing into google and the web page you are trying to rank on Google. Google assumes that the more relevant your web page is, the more people will click on it.
Your website has to be able to show Google it is relevant by using keywords on the page, in the image titles, and in the metadata.
How to measure SEO: where you rank on the search engines Google, Yahoo, Bing, YouTube. That’s the bottom line. SEO is not measured by how much traffic you are getting to your page or how many people actually buy or sign up for whatever it is you’re offering. Those things are super SUPER important YES- but not part of the realm of SEO. Those things are part of what’s called Search Engine Marketing which monitors your web page performance after it ranks on the search engine.
For more information:
Content Marketing, SEO, + Social Media = Results
Learn how Content Marketing, SEO, and Social Media can lead to happy customers. Go to http://www.dannyjjohnson.com for more details. Originally, I created this motion graphic as a demo reel to show my design & editing skills and abilities, but then decided to proceed as if it were a presentation on Content Marketing, SEO, + Social Media. Produced and editing in Adobe After Effects, and Adobe Premier Pro. Video elements created in Adobe Photoshop, Adobe Illustrator and Sony Acid.,
Local Search Optimization – Get your Business Listings Right, The First Time With NetBiz
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We’re A Video Marketing Company | Yinc Marketing
We’re a video marketing company? What does that even mean? Video marketing puts your message in front of the perfect audience. We get our kicks by putting your videos on page 1 of Google and YouTube. You heard me right, page 1.
Video marketing is so important because you can get your message across quickly to your audience. Instead of just using text, video marketing allows you to use text, video, images, sound, emotion and more to make sure your point reaches and impacts your audience.
This can help you create a better face for your company as well as a better online experience for them. And when the customer is king, you want to make sure you are doing everything you can to make sure they remember you.
So you’ve got a great message and video, how exactly do we get it to page 1 and your target audience? That’s easy with a little something called SEO. So what is SEO?
SEO stands for Search Engine Optimization which helps in ranking your videos. If you’re video or website is on page 5 of Google, no one is going to find you. We all know the only people searching past page 1 are desperate college students. So by filling your content full of keywords you can increase your chances of popping up on page 1.
Are you lost in Google? We can help rescue you with our amazing video marketing techniques.
Video marketing is simple and effective, yet so many companies aren’t doing it!
Here’s 5 steps to how it works.
1. Create a video that’s engaging. Something that your viewers will love to watch and will pay attention to. Don’t be boring.
2. Make sure the video is customized for the platform. Don’t take a video meant for television and place it onto YouTube.
3. Find your target audience. Make sure you are putting your ads in front of your audience. Don’t place your ads on videos that your demographic will not be watching. If you’re an insurance agency, don’t place your ad on a children’s music channel.
4. Track your viewers. Serve up more ads as your viewers move around the Internet. While this can be a little creepy, it’s also effective.
5. Track everything. Make sure your numbers are working out. Learn what does and doesn’t work. Remember we do all of this for one reason, to capture leads and customers.
While some might not get it, we do! Let Yinc Marketing handle your video marketing needs.