How to Execute Hotel Social Media Marketing Strategy


How to Execute Hotel Social Media Marketing Strategy
Revinate’s Greg Bodenlos discusses how to execute hotel social media marketing strategy effectively and what challenges come with this. http://www.revinate.com

Revinate is a software platform designed exclusively for the hospitality industry that makes it easy to take control of your online reputation by using online feedback and social media to learn from and connect with guests.

Video from Cornell’s online course Marketing the Hospitality Brand through New Media: Social, Mobile & Search, a virtual toolkit for driving revenue through new media.

Copyright © 2000-2013 eCornell, a wholly-owned subsidiary of Cornell University.,

Viral marketing tutorial: Telling stories that carry your message | lynda.com


Viral marketing tutorial: Telling stories that carry your message | lynda.com
This tutorial offers advice for those who want to spread an idea: stop selling and start storytelling. Explore how storytelling can help you market a product or idea. Watch more at http://www.lynda.com/Business-Business-Skills-tutorials/Viral-Marketing-Crafting-Shareable-Content/157305-2.html?utm_campaign=87EArhra-Io&utm_medium=viral&utm_source=youtube.

This tutorial is a single movie from the lynda.com course Viral Marketing: Crafting Shareable Content, by author Jonah Berger. The complete course is 1 hour and 1 minute and explores what makes products and ideas catch on and the six steps to crafting messages and information that people will share.

1. Contagious Content
2. Social Currency
3. Triggers and Emotion
4. Public and Practical Value
5. Stories and Putting STEPPS into Practice,

Video Marketing Mistake #4: Being Boring! (4 of 5)


Video Marketing Mistake #4: Being Boring! (4 of 5)
After +7 Years of using (and teaching) Online Video, I’ve discovered the FIVE Big Mistakes that Most Business Owners Make! In this video, we discuss Mistake #4: Being Boring!

To learn how to fix these mistakes and others, visit: http://www.48HrFilmSchool.net,