Mental Quickies: Marketing Mix

Mental Quickies: Marketing Mix
In this video, we will explain the elements of the marketing mix (Also known as 4Ps). Visit for FREE educational ebooks and videos. Found it useful? Kindly spread the word and share the joy! 🙂

Video Content:

In this video, we will be explaining the marketing mix — which is the tactical part of a marketing plan.

The marketing mix is also called the 4 Ps and the 7 Ps.
The 4 Ps are price, place, product and promotion.
The services marketing mix is also called the 7 Ps and includes the addition of process, people and physical evidence.

Let us understand this concept with the cake analogy. Cakes usually contain eggs, milk, flour and sugar. However, we can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake, we add more sugar!
It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements.

Let us look at each of the elements:

For many, a product is simply the tangible, physical item that we buy or sell. You can also think of the product as intangible or as a service.

The company’s goal in terms of price is really to reduce costs through improving manufacturing and efficiency, and most importantly the marketer needs to increase the perceived value of the benefits of its products and services to the buyer or consumer.

Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods or services are moved from the manufacturer or service provider to the user or consumer.

As with marketing mix, marketing communications has its own promotions mix.
Promotions mix comprises many promotions elements such as advertising, sales promotion, public relations, direct marketing and personal selling.

Physical Evidence:
Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. There are many examples of physical evidence: Buildings, signs and logos, brochures, your website, and even your business cards.

People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the individual needs of the person consuming it.

Process is more about the customer interface between the business and consumer and how they deal with each other in a series of steps in stages.,

Online Video Marketing

Online Video Marketing
Online Video Marketing –

The STORYWORKS video production company is your best bet for your online video marketing needs. We not only produce a video for your company that you will be proud to own, but we will also help people searching for your services to see your video.

What good is spending money on online video marketing if nobody watches your video? It doesn’t do anyone any good. But you have come to the right place for the solution to this problem. STORYWORKS will promote your video so that people looking for what you are offering will find your video on page one of Google. And you don’t pay us unless your video is on page 1 of Google.

View our website and see for yourself what we can do for your online video marketing campaign.,

Como Hacer Video Marketing en Español en Youtube – 2015

Como Hacer Video Marketing en Español en Youtube – 2015

Qué es el Video Marketing ? Podríamos decir que es la forma de “mercadear” tu producto o servicio a través de videos…pero también es mucho más que eso. Con la llegada de youtube y la posibilidad de que en la mayoría de los hogares se tenga internet de buena velocidad, lo que permite ver perfectamente los videos, se ha abierto una increíble oportunidad para que cualquier persona corriente (tu y yo por ej) tenga acceso a crear y compartir contenido audiovisual de forma económica y hasta gratuita! Y ésto era un lujo que hasta hace no mucho tiempo sólo se podían dar los grandes canales televisivos, agencias de publicidad, etc. Te das cuenta de su potencial?

Por eso se dice que internet ha “democratizado” la información…claro, también hay cualquiera subiendo cualquier tontería; videos mal grabados o con audio pésimo, simples grabaciones de celulares del último viaje con los amigos, etc, etc. Lo importante es usarlo para promover nuestro negocio: ya sea éste nuestro sitio web, nuestra empresa, un producto físico, servicios varios, oportunidades, viajes, tutoriales… la lista es infinita.,

8 Tips for Writing Effective Video Marketing Scripts [Creators Tip #130]

8 Tips for Writing Effective Video Marketing Scripts [Creators Tip #130]
When you sit down to write the script for your next marketing video, here’s some tips to help you make it as effective as possible for hooking the viewer and getting them to value your video and the products and services you’re selling.

Download the YouTube Advertiser Playbook:





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Explainer Video for Web Video Marketing

Explainer Video for Web Video Marketing
Find out more about our Explainer Videos:
We make absolutely awesome explainer videos.

Investment in your video marketing is wasted without generating new prospects. VidAdBox suggests an effective optimization package to generate more targeted traffic to your business. In addition to posting your video on YouTube, we can also deploy this valuable
content through multiple media channels to increase your exposure. This way you will connect with new customers wherever they are searching. Video has unique benefits when it comes to engaging your targeted prospects.

The use of video related marketing can generate much better exposure compared to that generated by regular website marketing using more traditional techniques. In fact, current research indicates that US online users make extensive use of Video Search. YouTube is now the 2nd largest Search Engine after Google. Google has also started to return video results on its regular webpage searches. If a company is the only one to “own” a specific niche or ‘long tail’ key phrase results with video content, they have a good chance to be on the first page of a regular Google search. This has incalculable value and represents one of the most realistic ways that most small business can expect to get free (non paid) page one results in Google at the national level. Of course, when Google returns a video result, it also
includes a thumbnail of the video which means that even although the link may not be at the top of the page, a much higher percentage of people will click on it because of the image.

To create a successful Explainer Video, you will need to produce a high quality 60 to 90 second long animation or live content with a compelling ‘call to action’ at the end. Add some music into the mix to make the video engaging and dynamic. You should also try to create a
strong presentation using a process whereby you demonstrate the Features, Advantages and Benefits to your prospective customers. In other words, you not only explain what kind of services and products your site offers, but also outline the key benefits your visitors can

Your video should then be optimized for online exposure in a somewhat similar way as a website. In addition you can also take advantage of the Social aspects of YouTube, including, Likes, Subscribers and Comments. Another way to get wide exposure for your video is to submit it to the other major video websites so that the associated keywords,
meta tags, and categories can be listed in these video hosting sites.

Online Explainer Video marketing is constantly evolving and so your approach will need to change with the times. The summary above represents just a few of the current ‘best practices’ on how to get the most out of your online Local Business promotion, but your
techniques will need to evolve as new online marketing options emerge.

Find out more on the outstanding videos we create for our clients at VidAdBox. Once you have your video we can suggest many effective ways to get additional exposure for your new video contnet. Check us out at:

Explainer Video for Web Video Marketing,

Why Use Video Marketing For Business

Why Use Video Marketing For Business
Why Use Video Marketing for Business:

Real Time Web Solutions is a Sheffield based web design agency specialising in the design and development of high quality website solutions including brochure style websites, e-commerce websites and content management systems (CMS).

Friendly Yorkshire based Website Designers

As the use of the web has increased so have the opportunities to find new and innovating ways to market your business.

Why Use Video Marketing for Business

Perhaps the most powerful and most effective marketing tool that exists in the internet today is video. It has the ability to captivate, articulate, and communicate a message that will cause people to act. And that is exactly what you want.

Video combines your senses of seeing and hearing. When these two senses are used, you remember many times more information than if you simply read something. That is the main reason why video is so important.

With video you can demonstrate a product or service. You can use it to communicate in a way that will cause people to remember. You can also use video to articulate a message that you want to sink deep down into their minds for a long time. Best of all, video can be used to call people to action.

Video marketing brings results! It’s what people want to see and they respond to it! When you use video, your business will thrive!

Contact us today
Real Time Web Solutions

Real Time Web Solutions
Unit 3 Cornish Way
Barbot Hall Industrial Estate
South Yorkshire
S62 6EG,

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