What is Viral Marketing? – Definition, Techniques & Examples

What is Viral Marketing? – Definition, Techniques & Examples
What is Viral Marketing?
We’ve all heard the phrase, ‘It went viral.’ But what does that mean? Viral marketing is a method of creating buzzwords or marketing pieces that are memorable and attention-grabbing in our modern, always-connected world. This method of marketing utilizes social media, videos, text messaging, and other person-to-person methods to spread information about a product or service instead of just creating a commercial and putting on TV or radio. As they say, ‘that’s so 20th century. Today in the 2010s, viral marketing is using the power of individuals sharing content to get messages out to as many people as possible, as quickly as possible.

When something goes viral, it’s spread quickly and extensively from one person to another. With tools like YouTube and Facebook, sharing videos, stories, and images to thousands, even millions of people, can happen in minutes. This offers a powerful way to share information in a very short amount of time. Creating a message that is engaging and worthy of being shared is the challenge companies face when they want their marketing piece to go viral.,

Marketing Mix-Viral Marketing Plan & Social Media Marketing Strategy

Marketing Mix-Viral Marketing Plan & Social Media Marketing Strategy
A digital marketing mix-viral marketing plan & social media marketing strategy for establishing global branding, increasing client databdse, acquiring customers, converting sales & producing viral results for your product promotion.,

Bad 2012 Movie Viral Marketing Campaign

Bad 2012 Movie Viral Marketing Campaign
I do not discourage viewing of this movie when it hits theatres. I only disapprove of the way they have to run their viral marketing campaign, so don’t get me confused.

Pictures found through coverage of the marketing campaign and Google Images.

Music is Fort Minor featuring John Legend – High Road.,

What ‘Dilly Dilly’ Means — And How Bud Light Came Up With Its Viral Campaign

What ‘Dilly Dilly’ Means — And How Bud Light Came Up With Its Viral Campaign
If you’ve seen or heard the phrase “Dilly Dilly” at your local pub or on social media in the last few weeks, you can thank Bud Light for turning the phrase into a cultural phenomenon. The company launched a series of ads created by the Wieden+Kennedy ad agency that has gone viral, thanks to their constant appearances during commercial breaks in NFL and college football games. 

Recently at Business Insider’s IGNITION conference in New York, we got to chat with the man ultimately responsible for the “Dilly Dilly” campaign: Anheuser-Busch InBev Chief Marketing Officer Miguel Patricio. We asked him about the origin of the campaign and — with the Super Bowl looming — if the brand has any plans to make any new “Dilly Dilly” ads. Following is a transcript of the video.

Graham Flanagan: What the hell does “Dilly Dilly” mean?

Miguel Patricio: “Dilly Dilly” doesn’t mean anything. That’s the beauty of it. I think that we all need our moments of nonsense and fun. And I think that “Dilly Dilly,” in a way, represents that. A lot of people asked me, “How did you approve that?”

[You can thank this man for the “Dilly Dilly” campaign. He’s the Chief Marketing Officer of AB InBev]

To tell you the truth, we never expected this to be so successful. It didn’t test that well. We did that ad, actually, because of – the new season of “Game of Thrones” coming, but when we tested, it didn’t test that well. We said, “Consumers will get it.”

And especially with repetition. We have a chance here for this to become big. So, we went against the research and we gave a chance to “Dilly Dilly” and we are so happy!

[The spot was created by the Wieden+Kennedy ad agency]

I think that one of the proofs of success,  nowadays, from a cultural standpoint, is when you go to Amazon and you don’t do anything, there are people already selling t-shirts. Two weeks ago, I went on Amazon. There were like ten different types of “Dilly Dilly” t-shirts. I said “Yes! That’s it!”

It becomes a cultural currency. 

Flanagan: You’re suing all those people, right?

Patricio: No, no. We want everybody to “Dilly Dilly” in their life, so no problem. We are gonna bring more fun, more Dilly Dillys … Super Bowl is pretty close. Maybe we’ll surprise you with a Dilly Dilly soon. I don’t know. Maybe!


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