Heineken’s Viral Marketing Campaign Review (1 Million Fans)

Heineken’s Viral Marketing Campaign Review (1 Million Fans)
http://www.fanaticsmedia.com Mark Fidelman reviews a Heineken Digital marketing campaign that went viral. One like One Balloon they aimed for 100,000 but got 1 million likes.


1. They blew up 12,000 balloons
2. They 500,000 unique FB page engagements
3. 1 million new fans.

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