How to make explainer videos – Video marketing for business #6

How to make explainer videos – Video marketing for business #6 How to make an explainer video for your business

An explainer video is a great way to market your product or service.
They are short, easy to understand and generally focus on solving the viewers problem.
Used as an integral part of your home page, it is often essential if viewers wish to learn more.
Explainer videos have a simple but effective format.
They start by defining the problem, then they explain why the problem needs solving, and then finally offer a solution in the form of your product or service.
These type of videos normally end on a call to action that is very do-able, such as signing up for a free trial or demonstration.
Sometimes, by identifying with the viewer, and maybe even using a character to represent them, you can get on their side and hope to befriend them.
We have all seen the, “Meet Bob, he’s having a bad time for some reason or other, and our product will make Bob happy again’.
Don’t be put off by these rather simplistic attempts, you can surely do better than this.
When planning an explainer video, your script (and its length), is going to be absolutely critical.
Keeping the viewer hooked with your clever solution will be the key to leading them through to the call to action, however say too much and they simply won’t watch it to the end, missing the all important next action!
Another crucial element will be the tone of the voice-over and the style of the visual elements.
Often these videos are made as animations with a matching bed of upbeat music, but there is no rule to say that they have to be made this way.
You could include presenters and video footage, but remember to keep it simple and follow the ‘problem – solution’ format for the best results.
Making explainer videos is not easy, but when made well, they are one of the best methods of communicating with prospective customers.

Please watch out for our next video which is all about ‘How to make Expert videos’

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