Importance of Facebook and Social Media Marketing


Importance of Facebook and Social Media Marketing
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Social Media Marketing is all about building relationships. But more importantly, it is about building a community made up of relationships with the right people – your target audience. Moreover, the real value in Social Media comes from solidifying relationships with those members of your target audience who have the most reach and influence. It is not enough to simply add Twitter followers or Facebook fans without regard to who they are.

Accumulating ten thousand followers who are not interested in what you have to say is far less impactful to your business than building a community of one thousand people, made up of members of your target market.

Beyond finding the right audience, the further challenge lies in engaging this audience in a way that prompts your message to spread and ultimately results in people visiting your website and making a decision to buy. Addressing these challenges effectively is time consuming and takes a high level of expertise and technical capabilities. While anyone can participate on the various Social Media networks, not everyone has the ability to both engage the right audience successfully and effectively monitor their brand and the results that are being achieved, in real time. As experienced Social Media Marketing professionals, we have the solution.

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https://twitter.com/YESOMedia
http://www.yesomedia.com/business,

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