“No B.S. Guide to Direct Response Social Media Marketing” by Kim Walsh-Phillips
Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the “No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing” by Dan Kennedy and Kim Walsh-Phillips.
My favorite part of the book, which I think captures the spirit of this excellent book, is where Kim Walsh-Phillips confesses that she is not the best person to watch football with. It’s not because she talks through the game (she doesn’t) or because she doesn’t bring snacks to the party (she does). It’s because she can’t stop yelling at the TV during the commercial breaks about the ridiculous amount of money wasted on advertising with no calls to action or any level of measurement.
While the title of this book has the words “social media” in it, it is not about unicorns and rainbows, nor does it contain expressions like “engage in the conversation” or “love your followers.”
This book is about growing your business with social media. Specifically, generating lots of qualified leads that turn into customers and promoters of your company. It walks you through how to generate leads on social media by creating valuable, irresistible content that focuses on the needs of your ideal prospects instead of your product or service.
It also shows you how to create an army of raving fans who will enthusiastically promote you to their social networks. And it covers the role of paid media and how to leverage social media advertising to drive sales, including which networks to advertise on and which ones to avoid.
As the title of the book implies, this book is no BS – just results!
And to listen to an interview with Kim Walsh-Phillips about the “No B.S. Guide to Direct Response Social Media Marketing,” visit https://www.artillerymarketing.com/marketing-book-podcast/no-bs-guide-to-direct-response-social-media-marketing-kim-walsh-phillips,