OfficeMax’s ElfYourself Viral Marketing Campaign 2009


OfficeMax’s ElfYourself Viral Marketing Campaign 2009
OfficeMax’s annual holiday viral campaign, ElfYourself.com invites users to create custom eGreetings featuring their photos on singing and dancing elves. Over 8 weeks during the 2009 holiday season, ElfYourself attracted a booming number of visits — 93.1 million — by users who created 160 million elves, purchased 300,000 ElfYourself products and spent 10.5 minutes on OfficeMax’s site.,

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