Search Engine Optimization

Search Engine Optimization
Search engine optimization, also termed SEO, is the process of making modifications or tweaking parts of a website so as to increase its position high on the list of organic results returned by a search engine. Making effective use of search engine optimization can help a search engine crawl, index and better understand a website. In simple terms, search engine optimization is the action of optimizing a website so as to maximize the amount of visitors it receives.

Search engines are programs controlled by an algorithm, which are a set of instructions used to rank Web pages. Google, Bing and Yahoo all use similar algorithms to rank a webpage. But since Google receives almost 90% of the search engine market share, we are only discuss optimization techniques that will help to improve a website’s position in Google.

There are hundreds of ranking factors that makeup Google’s algorithm. And to ensure your site appears high on the list of results returned by Google, you must optimize a website for each set of rules. It should be noted that much of Google’s ranking algorithm is top secret whereas some if it is common knowledge.

Google has confirmed some of their most important ranking factors, such as backlinks, content, domain age and domain name. Lets cover the important ranking factors and discuss how to use search engine optimization so as to maximize the number of visitors to your website.

Backlinks: A backlink is an incoming hyperlink or inbound link from one web page to another website. Search engines like Google interpret a backlink as a popularity vote. A webpage with a large number of inbound links from another website will generally rank high in organic search.

It is possible to buy or exchange backlinks so as to improve a website’s position high on the list of results returned by a search engine. But Google considers this technique to be a black-hat search engine optimization strategy, which unfairly influences a page’s ranking in organic search.

With that said, you can buy high quality backlinks from

Content: The content or words on a page can affect its ranking. Make effective use of page titles as this is an important aspect of search engine optimization. The page title should effectively communicate the topic of the page’s content. Page titles should be brief but informative.

It is also important to make effective use of keywords in the title tag, description tag and in the H1 and H2 tags. Doing so will improve the page’s efficiency of retrieval by a search engine.

Domain age: The importance of domain age for good rankings is an insignificant factor that carries very little wight in Google’s algorithm. Unique, high-quality content, the quantity of content and the number of external back-links to your content is more important for a site to rank well in Google. However, a website that is less than four months old will typically rank poorly. To improve the ranking of a new website, get it indexed into all the major search engines fast.

Domain name: Pick a domain name that is search engine optimized. It’s well known that purchasing a domain that contains your targeted keywords will help to increase click through ratios and help gain higher rankings in Google and other search engines. While this SEO strategy isn’t as effective as it once was, it still works to increase the number of visitors to a particular website.

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