Sun Baohong on social media marketing in China


Sun Baohong on social media marketing in China
CKGSB Associate Dean and Professor of Marketing Sun Baohong (孙宝红) discusses the social media marketing environment in China and how is differs from social media marketing in the West. The presentation took place in September 2011 in London at the ceremonial launch of Cheung Kong Graduate school of Business (Europe).,

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