The Effects of Social Media on Society and Marketing


The Effects of Social Media on Society and Marketing
This video describes the effects of social media on society & how marketing can utilize it. There has never been a bigger force for change than technology. It changes everything about the way we live, the way we get around, the way we eat, and even the way we talk to each other. With the rise of social media, the idea of community has changed radically. It’s no longer about the people around you. It’s anyone, anywhere on the planet that has a shared interest. Helping brands make those connections is where we come in. With Vitrue, brands can scale their efforts to make bigger, better, more engaging social marketing.,

25 thoughts on “The Effects of Social Media on Society and Marketing”

  1. Social networking is a tool used by people all around the world. Its
    purpose is to promote and aid communication. However, this type of
    technology might be doing more harm than good. It is not only changing how
    we communicate, but how we interact with each other in daily life. Sarah
    Zay, of USA Today, stated that “With the rise of websites such as Facebook,
    social networking may be on the verge of replacing traditional personal
    interactions for the next generation” (1).Traditional interactions will
    continue to be at risk if we don’t realize the effects of our social media.
    Social networking affects our lives in many ways, including our
    communication, self- expression, bullying, isolations, friendships, and
    even our very own sense of humanity.

    Social networks, such as Facebook, were created for the sole purpose of
    helping individuals communicate. There are many other reasons that these
    technologies are used, but communication is still the number one. Many
    people use these networks to talk to their friends in other cities, states,
    or even other countries. There are many situations that do not allow the
    use of telephones; this is why social networking is preferable by many.
    These networks not only allow communication between friends, but allow you
    to meet new people. Similarities and common friends can create new bonds.
    This allows one’s social circle to expand. If you ask around how people
    think social networking affects them, many will say that they, “Have an
    expanded circle of social connections, and stay in touch more” (PC Magazine
    Online 2).These networks are becoming the modern way to make friends. These
    new friends communicate through these networks. However, standard
    communication is not the only way this social technology is used.

    On these networking sites, users normally create pages that represent them
    in some way. They post pictures of themselves and their friends. Their
    friends comment on these photos. This concept seems simple enough, but its
    use is very different depending on the age of the user. Adults are known to
    be more mature about what they post and how they interact online. It is
    more likely that adults would, “Use their profile pictures as a way of
    casually showing themselves, their family, or possibly a recent trip they
    took” (USA Today 1). This is a reasonable way of representing yourself
    online. Teenagers, however, use this new technology in a way that could be
    dangerous. In this stage of their lives, they care more about their need to
    impress their peers than mature reasoning. Teenagers gain popularity
    through the interesting pictures they post. Comments that are left on their
    pages mean more to them than actual words. In order to get the results they
    want, they try to get a reaction from controversial images of themselves.
    This adolescent need to be “cool” leads to “gross amount of young girls and
    boys attempting to impress one another by showcasing themselves in mature
    situations or displaying their physique. For instance, many pictures that
    teenagers post online reveal underage drinking, smoking, and partying”(USA
    Today 1-2).

    These explicit pictures are very harmful to the user. Posting inappropriate
    pictures are demeaning and damaging reputations. The self-expression used
    on these networks should stay age appropriate. Users will receive more
    respect if they stick to pictures of their last vacation, birthday party,
    or field trip.

    With so many teens using social networking, it has become easier to target
    one another. Cyber bullying is a form of bullying that is only done through
    the web and other technologies. Social networks make it worse for the
    victims. Bullying is difficult in person and even harsher over the
    internet. When cruel comments are posted on an individual’s page, anyone
    can see them. However, on the networks no one is there to witness the
    attack. This makes it harder for a victim to ask for help. The bully has an
    easier job insulting the other because there is no threat of getting caught
    by a close adult. These kinds of social attacks are harmful. All types of
    bullying are wrong, though cyber bullying might be the worst yet. The
    victims are vulnerable online and the insults made towards them deadlier
    because “computers mask faces and the majority of insults, threats, and
    taunting go on without repercussion. There often is no make-up or
    apologies, because no one witnesses the harmful effect the words may carry”
    (USA Today 2). Teenagers must understand that bullying is always wrong. It
    does not matter if the victim cannot see them; it is still immoral and
    disrespectful. Social sites should be used to communicate with each other
    but not to torment each other in the comfort of one’s own home.

    With the constant use of these social technologies, less people are
    communicating in person. Many people are becoming more isolated due to the
    lack of personal interaction. It is becoming easier to go through life with
    less personal confrontations and conversations. Many people are becoming
    used to only conversing through their computer. This trend has continued
    and lead to an, “Interesting number of developing adults that function well
    in a keyboard setting while failing at human interaction” (PC Magazine
    Online 2). The failing of human interaction is a horrible result of this
    new technology. Without person-to-person interaction we will lose our
    language skills and have trouble with public speaking. Normal debates and
    confrontations will be made more difficult due to the inability to read one
    another’s body language. This is not healthy for our development because
    “Humans are social animals who need to have regular interaction with others
    to experience the full benefits of socialization and lead a balanced life”
    (Current Issues 2). This kind of isolation is degrading towards our society
    because it is necessary to be personable. If we continue to be isolated
    than all of our communication skills will drop lower than they already are.
    These new communication sites were made to improve communication, not
    destroy it.

    These social networks allow an individual to have thousands of “friends.”
    However, these supposed “friends” are really no more than strangers. On
    these web sites we allow strangers onto our page for petty reasons, such as
    having the same taste in music or movies. We spend more time with these
    people online, when we should be spending time with our real life friends
    that we’ve known for years. This lack of dedication to our real life
    friends leads to shallower friendships. Many people care for their Facebook
    friends, but they don’t even know what their lives are like. Many of those
    people will “know what fifteen of their friends had for breakfast, but
    don’t know whether any of them are struggling with major life issues” (PC
    Magazine Online 2). This is a common occurrence in online friendships now.

    Many don’t even realize that they have ruined their other friendships. Why
    do we do this to ourselves? Why do we create connections with people who we
    don’t know, or even care about? It all stems from, “an underlying fear of
    being alone. Social networks may form shallow friendships but the
    connection makes you feel as if you are not alone” (Our Media, Ourselves
    2). This fear is why we allow ourselves to act against our brains and our
    hearts. Friendship is about being there for each other and being able to
    tell each other about important issues. It is not about who comments on
    Facebook quicker.

    The constant use of this kind of technology is harmful to us as a whole and
    to our humanity. When we contact one another through these sites we are
    limiting ourselves. When you use networks like Facebook, “you’re
    representing yourself on a database. Then you live according to that
    database. You fill in checkmarks saying this is what I’m interested in,
    this is who I am, this is the music I want to hear, and you become a
    caricature of yourself”(University Declares a Week Without Social Media
    3).This kind of representation lowers us and our humanity. We are known
    only as what we write on our pages. Our humanity is what lets us be
    ourselves. We have the right to control what we say and do, “We invent
    ourselves, and we invent our own taste. We decide what friendship means,
    and furthermore, we intend to make a living because we’re not subordinate”
    (University Declares a Week without Social Media 3). This is what makes us
    who we are and communication is a large part of that. If we stop making our
    own choices than we’ve lost what it means to live and be human. We should
    be able to tell each other about ourselves in person and make real friends.
    These social networks have damaged many things, but they cannot be allowed
    to harm our humanity.

    Although many people around the world use social networking, it should only
    be used as a tool. Social networking aides long distance communication
    greatly but there must be a stopping point. It cannot become our main form
    of communication and interaction. There are positives to this new
    technology but nowhere do these positives outweigh the negatives. If we
    continue overusing the aid of these sites, then it will keep effecting our
    communication, self-expression, bullying, isolation, friendship and
    humanity in negative ways. There is nothing that can substitute for
    personal interaction. Social networking is the problem and we must
    eliminate its overuse for the sake of our fut

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  3. A new website has been created called webyard . org. It is a website where
    you share news about you and socialize.

  4. The Effects of Social Media on Society and Marketing

    This video describes the effects of social media on society & how marketing
    can utilize it. There has never been a bigger force for change than
    technology. It changes everything about the way we live, the way we get
    around, the way we eat, and even the way we talk to each other. With the
    rise of social media, the idea of community has changed radically. It’s no
    longer about the people around you. It’s anyone, anywhere on the planet
    that has a shared interest. Helping brands make those connections is where
    we come in.

    The Effects of Social Media on Society and Marketing

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  6. Social Media really influence people it is used by Entrepreneurs promoting
    their businesses worldwide. It is very helpful indeed. But social media is
    very dangerous too when it comes to our privacy. We should know our
    limitations in posting our photos, personal details and more. We are
    responsible in protecting ourselves .

  7. Social Media is evolving as one of the most reliable methods to connect and
    stay informed about the recent developments in the web.

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    want to rank your website, check out #Socialbookmarksubmission .ORG#

  9. i don’t see that so positive…we became stupid and the technology is
    foward us …all this influences right over us starting by pollution and
    manipulation…

  10. This video is really helpful. Owners of businesses should understand and
    consider SEO. Thank you for taking time doing this!

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