The State of Social Video: Marketing in a Video-First World
In an earnings call last year, Facebook CEO Mark Zuckerberg said, “Ten years ago, most of what we shared and consumed online was text. Now it’s photos, and soon most of it will be video. We see a world that is video first with video at the heart of all our apps and services.” Today, “video-first” has become a reality for consumers and marketers alike.
We surveyed 1,000 consumers and 500 marketers to find out how video is making an impact in today’s golden age of video. How are consumers watching? And what are marketers doing to reach viewers? This video shares the highlights.
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