Top 10 Video marketing statistics (2016) for your video marketing strategy
The Best Top 10 Video statistics in (2016) A Whiteboard Animated Explainer Video for small business video marketing strategy.
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Animated Explainer to improve your #videomarketing strategy
Experts, have been tracking the effects, of including video in their marketing strategies.
At some point today, it might have even crossed your mind, to create a YouTube channel or video.
There is no doubt, that there are statistics, to tell you: videos are the most effective medium.
And a lot of these stats are really surprising! Videos increase interactivity by 85%.
It’ll be nice to think, that when you send a business an email; that they would go through your message and visit your website. After all, You have amazing offers and awesome expert advice to share.
According to MailChimp, the maximum click through rate, for a small to medium size business #smallbiz email campaign is 3.35%
But by adding a video to the email the click through rate triples to almost 10%.
And just by Embedding video, in a landing page, increases conversions by 80%.
And after watching the video, 64% of viewers are more likely to purchase a product online.
Why does video work so well?
The National Center for Biotechnology Information, reports that the average attention span of a viewer is 9 seconds.
But this doesn’t give us quite the insight. The question we have been asking is How long can a video retain a viewers attention?
Fortunately, with this video analytics chart, synthesized, from years of video analytics, we can learn a couple of things…
When video duration increases viewer retention decrease. People drop off.
It’s still surprising to see that a video under one minute enjoys 80% retention where as the videos from 3 to 5 minutes still see 60% of audience retention.
Video is 600% more effective than print and direct mailing.
Before reading any text on a website 60% of visitors will watch a video if possible.
Over half of the executives look for more information after watching a product video.
65%, visit, marketers websites, and 35%, even pick up the phone, and call a vendor.
Almost all users say: that product videos, help, them make a decision before buying.
22% of small businesses plan to post a video every month.
The sceince is telling us that videos have the power to persuade viewers to engage with your business.
There we have it; scientiic data toprove that video marketing increases conversion rates.
And finally, Poor quality video experience, caused a negative perception, of a brand in 62% of the viewers.
So, before you start production on your home page video talk to the experts. We can help you decide which kind of video would best suit your business. Visit us at wif.co.in
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Credit: Hubspot, NCBI, Mark DSouza
Please watch: “Can I Upload a Copyrighted Video on YouTube? Youtube Copyright Music Copyright”