video marketing statistics 2015


video marketing statistics 2015
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Video can improve people’s understanding of your products or services by 74%
YouTube is the second most popular search engine worldwide
By 2017, it is predicted that 74% of all internet traffic will be video
100 million internet users watch videos online every day
65% of video viewers watch more than ¾ of a video
It is 50x easier to achieve a page 1 ranking on Google with a video
Emails that include a video receive an increase click-through rate by 90%+
Blog posts incorporating video attract three times as many inbound links as blog posts without video
Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users
More than 1 billion unique users visit YouTube each month
YouTube users spend more than 6 billion hours watching videos each month
52% of consumers say that watching product videos makes them more confident in online purchase decisions
Videos are shared 1200% more times than links and text combined
Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words
85% of the US internet audience watches videos online
The 25-34 age group watches the most online videos
Adult males spend 40% more time watching videos on the internet than females
Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors
The average user spends 88% more time on a website with video
59% of executives would rather watch video than read text
46% of users take some sort of action after viewing an ad
Enjoyment of video ads increase purchase intent by 97% and brand association by 139%
75% executives watch videos related to their business online at least once a week
By 2018 it is predicted that 79% of all internet traffic will be video
Half of YouTube views are on Mobile devices
Facebook recently stated that the site receives 1 billion views a day of their video content
33% of tablet owners watch one hour of video peer day on their devices
81% of companies are producing video content for their website
More than a third of marketers (35%) are planning on using short form video as part of their marketing
73% marketers plan to increase their use of original videos
70% of marketers say that video performs better than other content for producing conversions
52% of marketers say videos provide the best ROI
According to marketers, video is in the top 3 most effective social media tactics
92% of mobile video viewers share videos with others
64% of consumers are more likely to buy a product after watching a video about it. 
Only 24% of brands are using online video to market to consumers,

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