Viral Marketing and Social Media in launching new IP

Viral Marketing and Social Media in launching new IP
Keith Arem (“Call of Duty”) talks Viral Marketing, Word of Mouth, and Social Media in launching new IP…

Social media is no longer optional, but an integral part of any effective launch campaign.

Our panel brings together producers with top social media experts to explore a variety of models for effective penetration into the online marketplace.


Keith Arem, CEO, PCB Productions; Call of Duty, Phoenix Incident
Dalia Ganz, Director, Digital & Partnership Marketing, Freeform
Kathryn Schotthoefer, President, Heavenspot | M&C Saatchi
Andrew Stachler, Principal Consultant; Max Stax Media

Moderated By Whitney Glassberg, Movie Partnerships, Facebook & Instagram
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Production & Post-Production Coordinators,

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