Viral Marketing and Social Media in launching new IP
Keith Arem (“Call of Duty”) talks Viral Marketing, Word of Mouth, and Social Media in launching new IP…
Social media is no longer optional, but an integral part of any effective launch campaign.
Our panel brings together producers with top social media experts to explore a variety of models for effective penetration into the online marketplace.
Keith Arem, CEO, PCB Productions; Call of Duty, Phoenix Incident
Dalia Ganz, Director, Digital & Partnership Marketing, Freeform
Kathryn Schotthoefer, President, Heavenspot | M&C Saatchi
Andrew Stachler, Principal Consultant; Max Stax Media
Moderated By Whitney Glassberg, Movie Partnerships, Facebook & Instagram
The Producers Guild of America protects and promotes the interests of all members of the producing team in film, television and new media.
The PGA has over 7,000 members who work together to protect and improve their careers, the industry and community by facilitating members health benefits, encouraging enforcement of workplace labor laws, the creation of fair and impartial standards for the awarding of producing credits, as well as other education and advocacy efforts.
The Producing Team consists of all those whose interdependency and support of each other are necessary for the creation of motion pictures and television programs.
Visual Effects Producers, Supervisors, & Coordinators
Post-Production Supervisors & Managers
Production & Post-Production Coordinators,