Regardless of how outstanding your current website design, at some point you are going to have to update it. Of course, this brings one crucial question immediately to mind. “If I redesign my website, am I going to lose traffic or sales?” It’s a legitimate question and the answer is yes.
Almost any time a you redesign a website, it loses traffic. In fact, 7 out of 10 marketers who release an updated design experience a decrease in either their traffic or sales. Fortunately, it is possible to minimise your losses and even recoup some of your loss by improving engagement with a great new design.
The following Bristol web design infographic takes you through the process of redesigning your website without sacrificing traffic or sales.
Don’t Be Afraid to Make Significant Changes to Your Website
The truth is that stagnant websites can’t keep up in the ever evolving online world. Not only do search engines look favorably on websites that are frequently updated, adjusting your design may be exactly what you need to maximise your conversion rate.