What is Viral Marketing? – Definition, Techniques & Examples
What is Viral Marketing?
We’ve all heard the phrase, ‘It went viral.’ But what does that mean? Viral marketing is a method of creating buzzwords or marketing pieces that are memorable and attention-grabbing in our modern, always-connected world. This method of marketing utilizes social media, videos, text messaging, and other person-to-person methods to spread information about a product or service instead of just creating a commercial and putting on TV or radio. As they say, ‘that’s so 20th century. Today in the 2010s, viral marketing is using the power of individuals sharing content to get messages out to as many people as possible, as quickly as possible.
When something goes viral, it’s spread quickly and extensively from one person to another. With tools like YouTube and Facebook, sharing videos, stories, and images to thousands, even millions of people, can happen in minutes. This offers a powerful way to share information in a very short amount of time. Creating a message that is engaging and worthy of being shared is the challenge companies face when they want their marketing piece to go viral.,