Why Video Marketing?
With the start of the New Year, everyone has been sharing their top trends of 2015 for marketing, social media, business, sales, PR… The list is endless!
One thing that has been consistent in these lists is the importance in video marketing in 2015. We’ve seen a rise of on-demand and over-the-top (OTT) television in 2014, and more and more viewers are using iPads, mobile devices and their laptops to watch their favorite shows. In order for brands to compete, video-marketing strategies must be included in your 2015 marketing mix.
We know that consumers are consuming video content quickly and aggressively – binge watching full seasons of shows on Netflix, viewing cat videos on YouTube, or sharing quick videos on Vine, Instagram and Snapchat. How are marketers breaking through reaching this audience? Video marketing.
The statistics speak for themselves. Video marketing has a huge affect on sales:
Online video users are expected to double to 1.5 billion in 2016.
Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016.
76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration.
More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos.
2 billion video views per week are monetized on YouTube, and every auto-shared tweet results in six new YouTube browsing sessions.
Wondering how to add video to your marketing strategy?
Contact us today to help steer you in the right direction,