Basics of SEO For British Companies

seo uk

Search engine optimization (SEO) is the process of manipulating website content so that the website ranks high in a search engine’s list of results. It is extremely valuable, as the increased visibility usually translates to more visitors and, subsequently, an increase in sales or support. The right tool makes an enormous difference in how successful this process is. This article offers a set of questions you can use to analyse whether a specific solution will work for you and to compare what’s on the market.

Using a SEM tool increases the odds that the search engine will see yaw website as a good match for whatever an Internet user is looking for. The number of choices of solutions on the market can be daunting, however. To get good results and ensure good website visibility, you should evaluate the solutions available with a set of simple questions.

If you are serious about getting some online exposure take note that there are global, national and local/regional search results. For example if a search term contains a city or state in it such as SEO Bristol, then you’ll get results pertaining to that area in the South West of England. If your search is more generic, “seo strategies”, you’ll get a more global result. But also bear in mind that the country you are in will usually show up results from that country .com .us .co.uk .ca.

1) How big is the keyword database?
Larger keyword databases are more likely to return a bigger set of terms that are relevant to your topic. The broader range of keyword results means that you have much more flexibility in how you phrase what you’re saying, affecting both tone and flow of your content. Even if you don’t include all the keywords that come up, seeing such an extensive list can give you ideas for other sentences, paragraphs, pages or even entirely new websites.

2) How does the tool organize the keywords?
Ideally, the right tools will rank the keywords it shows you based on their popularity. On a basic tool, this might mean the tool shows you everything in one word list. Some tools, however, create more than one list for you. One might show you riot only the main terms, for example, but also a separate set of “helper” words you could consider-. The ability to see long-tail keywords (longer phrases, usually of three words or more, that are more specific to the topic) at a glance is also good. There’s less competition for these phrases, but their specificity means you can target individual target niches more easily. By some experts estimates’ as much as 70 percent of Internet searches use long-tail keywords.

3) Does the tool address both keywords and search context?
In the past, it was common for SEO professionals to “pad” or “stuff” websites with the keywords they knew people were using on a topic. This technique increased the rankings for the sites, but it meant that the content on the pages didn’t always truly connect to the topic in ways that the user expected. The end result was that users found it harder to find the information they really needed. Today’s major companies have adjusted the algorithms for their search engines so that stuffing doesn’t work anymore, and so that you have to think about the user’s search intent. The metrics the tool measures should keep you focused on your topic, showing you whether related but less relevant terms are claiming too much real estate in the content.

4) What is the platform for the tool?
Some Search Engine Optimisation tools are designed to work offline, requiring downloads or installs. This approach has its advantages, such as being able to work even if you can’t connect to the Internet and having good access or permissions control. More recently, however, companies have started focusing, on offering SEO applications as Software-as-a-Service (SaaS) options, basing the programs on the Internet. These options have advantages, too, such as being able to share work with team members easily or work on a project on different devices. Both methods, therefore, can be beneficial, but your individual goals and needs may dictate that one is more appropriate than the other.

5) What kind of analysis or metrics do you get?
At a minimum, your tool should be able to show you the percentage of the content used by your keywords, or even better, by each keyword. It also should show factors like word pair proximity, content length, conversion rate, which pages are visited most on your site, the number of referring visits, which referrals come from which search engines and which referrals come from specific keywords. These numbers let you direct your marketing efforts much more specifically, ensuring you don’t waste time, money or other resources.

6) Is the interface easy to understand and navigate?
Professionals tend to have their own preferences in terms of software interfaces, but the golden rule with any strategy is that it needs to be intuitive. The more elements are buried, the less efficient your work is going to be. Think about what you will be doing most when you evaluate the placement of features. A good help section or customer support accessibility can make the difference if you’re on the fence about a solution.

7) Can you import, export and save easily?
You should look for tools that include both manual and automatic save options. Import capability is vital, as you’ll likely want to get content from existing sites or other documents. There also should be multiple choices in how to export, such as HTML or plain text. The save, import and export options should be prominent on the interface and, ideally, take just one or two clicks.

Conclusion
Tools have flooded the market both here in SEO Bristol UK and around the world but that doesn’t mean all of them are stellar. Take the time to analyze them well when you need to buy one. Remember—in the end, it doesn’t matter what anyone else uses. What matters is that the tool works for you.

Dreamweaver Tutorial: Meta Tags and Search Engine Optimization -HD-


Dreamweaver Tutorial: Meta Tags and Search Engine Optimization -HD-
In this tutorial, you will learn how to add meta tags Dreamweaver CS5 that will allow your web pages to be better found by search engines.

Be sure to SUBSCRIBE because there will be a new tutorial every week.

Follow me on Twitter @RiverCityGraphx

Like us on on facebook: http://on.fb.me/i8UQpt

Suggest tutorials at http://www.rivercitygraphix.com

For project files, help forums, and more check out the website at http://www.rivercitygraphix.com

For business related inquires contact us at rivercitygraphix@yahoo.com,

Quality Social Media Marketing by Claim Social Authority


Quality Social Media Marketing by Claim Social Authority

http://www.claimsocialauthority.com

Social media marketing is in our blood. We love what we do, and this genuine affinity shows in each and every campaign we carry out.

We’re always here for you, and our #1 priority is always you and your business… never us and our wallet.

If it’s social, we can do it. We’ve grown so quickly and established ourselves as the “go-to” industry leader because of our wide array of services and our inherent desire for quality.

http://www.claimsocialauthority.com,

Drive a 25% lift in Local SEO with Local Business Listings


Drive a 25% lift in Local SEO with Local Business Listings
Local business listings should be a cornerstone of Local SEO, but local business listings also directly impact sales. The DAC team shares how accuracy and consistency are critical for Local business listings. Local listing management (LLM) works to increase local SEO ranking and drives conversion rates when strategically incorporated into internet marketing strategies.,

Video Marketing Service – A Video SEO Company to Promote Your Business


Video Marketing Service – A Video SEO Company to Promote Your Business
Can A Video SEO Company Bring You More Customers? Learn More at: http://symbiosiscreative.com/vseo_whitepaper

If you are a business owner trying to figure out how to advertise your website, business or product online, you know how challenging it can be. For some, they don’t even understand what is online marketing. They just know if you aren’t marketing online, you are essentially shooting your business in the foot. The big question is how can you best promote your business, engage your audience and turn them into buyers?

The answer is simple: Video Marketing

Video promotion has been around since the first commercial aired on TV. A leading study has shown that a person is 5 times more likely to purchase a product or service after watching a video versus any other advertising medium.

While the answer is simple, it’s not always easy. You can try to promote a youtube video but soon realize all your efforts in youtube promotion has resulted in exactly 5 views: you, your best friend, a sibling and your parents- who watched it twice because they want to be supportive.

If you are serious about promoting your business and video marketing, you need a video marketing agency that can make that happen.

This is where SymbiosisCreative comes in. They are not just a video marketing agency, they are also a video seo company. That means not only does your video get distributed all over the internet, their innovative video marketing strategies guarantee that your video will rank within the top 2 pages of Google’s search results in a very short time. SymbiosisCreative offers corporate video services to produce your promotional videos from concept, to copywriting and production; a one stop shop video marketing service.

Contact a social media strategist from SymbiosisCreative today at 323-385-6066 for a free consultation or visit http://symbiosiscreative.com/vseo_whitepaper and learn how effective video marketing strategies to promote your video can bring hundreds or thousands of leads to your website.

promote youtube video
social media strategist
youtube promotion
what is online marketing
video marketing service
video marketing strategies
how to advertise your website
video seo company
video marketing agency
corporate video services

https://www.youtube.com/watch?v=ocdo1NJCQgc,

Introduction to Marketing


Introduction to Marketing
Visit http://www.education-portal.com for thousands more videos like this one. You’ll get full access to our interactive quizzes and transcripts and can find out how to use our videos to earn real college credit.

YouTube hosts only the first few lessons in each course. The rest are at Education-Portal.com. Take the next step in your educational future and graduate with less debt and in less time.

Making Education Accessible,