Regardless of how outstanding your current website design, at some point you are going to have to update it. Of course, this brings one crucial question immediately to mind. “If I redesign my website, am I going to lose traffic or sales?” It’s a legitimate question and the answer is yes.
Almost any time a you redesign a website, it loses traffic. In fact, 7 out of 10 marketers who release an updated design experience a decrease in either their traffic or sales. Fortunately, it is possible to minimise your losses and even recoup some of your loss by improving engagement with a great new design.
The following Bristol web design infographic takes you through the process of redesigning your website without sacrificing traffic or sales.
Courtesy of: Quick Sprout
Don’t Be Afraid to Make Significant Changes to Your Website
The truth is that stagnant websites can’t keep up in the ever evolving online world. Not only do search engines look favorably on websites that are frequently updated, adjusting your design may be exactly what you need to maximise your conversion rate.
More than 365,000 people moved house in the U.K. during 2014, an 8 per cent rise from the previous year. In the same year, 73 per cent of adults in the area used the internet to search for information on various UK businesses, products, and services, including removal companies. If you are wondering why this information is important, the answer is simple. It shows that removal companies without a business website are doing themselves a great disservice. Companies that do not have an internet presence are losing potential customers to their competitors who have a professional website.
Removal Company Websites
Your website not only gets your name out there, but it also provides potential customers with all the information they need to make sure they are making the right decision. For example, they will be able to easily access information about what particular services you offer, areas you operate in, rates, and much more. As an added bonus, this will prevent you from spending a large part of your day answering these types of questions over and over on the phone. In fact, your website could be set up so that customers can go ahead and schedule their move. Not only is it convenient for you, but it is convenient for them, which most customers appreciate.
The Importance of a Mobile Friendly Website
As of 2014, 66 per cent of UK adults with a cell phone opted for a smartphone because they make communication and searching the internet much simpler. A mobile friendly website makes it easier for them to scan your website quickly for the information they need. If they have to zoom and pinch to look for information, they are more likely to click away from your site in order to search for a removal company that is mobile friendly.
If your goal is to grow your removal company, having a well designed website that provides customers with the information they need, while also being easy to navigate, can help you achieve your goal. Here’s a good example from of the leading, small move companies in Bristol and the UK. They are called We Like 2 Move It and doing a popular Google search with a keyword such as Removals Bristol will show their attractive website appearing at the top of Google’s search pages. We are told that almost 70% of their customers find them via Google and a further 25% come through referral.
Have you got an attractive business website that is appearing on Google?
Search engine optimization (SEO) is the process of manipulating website content so that the website ranks high in a search engine’s list of results. It is extremely valuable, as the increased visibility usually translates to more visitors and, subsequently, an increase in sales or support. The right tool makes an enormous difference in how successful this process is. This article offers a set of questions you can use to analyse whether a specific solution will work for you and to compare what’s on the market.
Using a SEM tool increases the odds that the search engine will see yaw website as a good match for whatever an Internet user is looking for. The number of choices of solutions on the market can be daunting, however. To get good results and ensure good website visibility, you should evaluate the solutions available with a set of simple questions.
If you are serious about getting some online exposure take note that there are global, national and local/regional search results. For example if a search term contains a city or state in it such as SEO Bristol, then you’ll get results pertaining to that area in the South West of England. If your search is more generic, “seo strategies”, you’ll get a more global result. But also bear in mind that the country you are in will usually show up results from that country .com .us .co.uk .ca.
1) How big is the keyword database?
Larger keyword databases are more likely to return a bigger set of terms that are relevant to your topic. The broader range of keyword results means that you have much more flexibility in how you phrase what you’re saying, affecting both tone and flow of your content. Even if you don’t include all the keywords that come up, seeing such an extensive list can give you ideas for other sentences, paragraphs, pages or even entirely new websites.
2) How does the tool organize the keywords?
Ideally, the right tools will rank the keywords it shows you based on their popularity. On a basic tool, this might mean the tool shows you everything in one word list. Some tools, however, create more than one list for you. One might show you riot only the main terms, for example, but also a separate set of “helper” words you could consider-. The ability to see long-tail keywords (longer phrases, usually of three words or more, that are more specific to the topic) at a glance is also good. There’s less competition for these phrases, but their specificity means you can target individual target niches more easily. By some experts estimates’ as much as 70 percent of Internet searches use long-tail keywords.
3) Does the tool address both keywords and search context?
In the past, it was common for SEO professionals to “pad” or “stuff” websites with the keywords they knew people were using on a topic. This technique increased the rankings for the sites, but it meant that the content on the pages didn’t always truly connect to the topic in ways that the user expected. The end result was that users found it harder to find the information they really needed. Today’s major companies have adjusted the algorithms for their search engines so that stuffing doesn’t work anymore, and so that you have to think about the user’s search intent. The metrics the tool measures should keep you focused on your topic, showing you whether related but less relevant terms are claiming too much real estate in the content.
4) What is the platform for the tool?
Some Search Engine Optimisation tools are designed to work offline, requiring downloads or installs. This approach has its advantages, such as being able to work even if you can’t connect to the Internet and having good access or permissions control. More recently, however, companies have started focusing, on offering SEO applications as Software-as-a-Service (SaaS) options, basing the programs on the Internet. These options have advantages, too, such as being able to share work with team members easily or work on a project on different devices. Both methods, therefore, can be beneficial, but your individual goals and needs may dictate that one is more appropriate than the other.
5) What kind of analysis or metrics do you get?
At a minimum, your tool should be able to show you the percentage of the content used by your keywords, or even better, by each keyword. It also should show factors like word pair proximity, content length, conversion rate, which pages are visited most on your site, the number of referring visits, which referrals come from which search engines and which referrals come from specific keywords. These numbers let you direct your marketing efforts much more specifically, ensuring you don’t waste time, money or other resources.
6) Is the interface easy to understand and navigate?
Professionals tend to have their own preferences in terms of software interfaces, but the golden rule with any strategy is that it needs to be intuitive. The more elements are buried, the less efficient your work is going to be. Think about what you will be doing most when you evaluate the placement of features. A good help section or customer support accessibility can make the difference if you’re on the fence about a solution.
7) Can you import, export and save easily?
You should look for tools that include both manual and automatic save options. Import capability is vital, as you’ll likely want to get content from existing sites or other documents. There also should be multiple choices in how to export, such as HTML or plain text. The save, import and export options should be prominent on the interface and, ideally, take just one or two clicks.
Tools have flooded the market both here in SEO Bristol UK and around the world but that doesn’t mean all of them are stellar. Take the time to analyze them well when you need to buy one. Remember—in the end, it doesn’t matter what anyone else uses. What matters is that the tool works for you.
Advantages of Social Media Marketing
http://www.seo-services.com SEO Services uses a variety of strategies to help our customers achieve a successful internet marketing campaign. Social media marketing is a powerful marketing tactic that offers benefits beyond the capabilities of search engine optimization and pay per click. In the next 3 minutes we’ll list the advantages of social media marketing and how it can help your company reach new customers.
Social media marketing for businesses is best known for it’s brand and reputation management capabilities. Businesses can use popular social networks like Twitter and Facebook to maintain their brand and product’s online reputation.
Using a blog, companies can establish themselves as experts in their industry. A blog functions as a company’s social homepage which points to each social platform by which they publish their content.
A diverse collection of social platforms beyond just Facebook, Twitter, and Youtube is important to gather a variety of links from many different sources. These social extensions of your company brand leads to advantages beyond what SEO and PPC can provide.
Social media marketing differs from search engine marketing because social distribution leads to product discovery. Countless Google searches take place every day, but if people haven’t heard of your company, then they’ll never discover the value of your products.
Unless your product is compatible with social sites, you will miss out on the value of social marketing. Blogs and social platforms are built to be shared, discussed, and bookmarked. Only social media marketing can provide constant updates to your fans, followers, and subscribers. Using constant communication through blogs and social networks you will reach customers that would have never performed a Google search for your products.
Our social media marketing packages include the following features:
– Social account setup of all major social networks as well as relevant minor social networks.
– Constant reputation management of social networks, blogs, review sites, forums, websites, and directories.
– A custom wordpress blog designed to mirror the look of your website.
– Daily or weekly written blog posts that are distributed to your social networks as well as social bookmarking and social news sites.
– Custom made videos that are distributed on your blog, social bookmarking sites, and video sharing websites such as YouTube.
– Using advanced search features we constantly monitor for people that might be interested in your company. Much like SEO and PPC, this social outreach is a great way to put your products and services in front of a customer at the critical point of sale.
SEO Services is a full service online marketing agency specializing in pay per click, search engine optimization, and social media marketing to help you compete on the internet and win.,
Electric Video Marketing for Brands and Businesses
Creative Video Marketing for Businesses: Brick and Sterling is a Video Marketing Company based in London. We produce marketing videos and campaigns for forward thinking brands and businesses. Find us on Facebook – https://www.facebook.com/brickandsterling
If you are looking for a video agency to build your exposure online then we would love to discuss your aims and see how we could work together to achieve them. We create persuasive advertising, marketing, sales & customer service videos.
Our team has a diverse range of complimentary skills, including media, sales and business. We can adapt our strategies to suite the nature and scale of your business or brand and would be happy to discuss unique solutions to help you stand out from your competitors.
In addition to promotional marketing videos, we create efficient customer service videos that support personnel to grow sales and improve productivity.
Thanks to Greg Brummel of Brummel Studio – https://www.youtube.com/user/gregbrummel
Facebook page seo : promote facebook fan page in Google top ranking
Facebook fan page seo guide to promote your facebook page in top of search engine results pages of Google Yahoo bing by SEO. Optimize your facebook fan page to get top ranking in Google Yahoo bing search results. For more information visit this URL
Avenuesocial – Viral Marketing Objectives Through Facebook App
Facebook with its more than 600 million users is a very important tool used for viral marketing. Facebook applications, fan pages and social plug-ins play a vital role in this regard. Sharing content to one’s wall to ‘like’ and ‘comment’ boxes, Facebook has it all.,
Veteran Business Directory Mobile App Introduction
The Veteran Owned Business Roundtable is dedicated to “Serving those who have Served” by helping Veteran Owned Businesses (VOB) and Service-Disabled Veteran Owned Businesses (SDVOB) succeed. This mobile application is our way to ensure that our members our found by anyone who is willing to conduct business with them while honoring those who have faithfully served our country in the military, and now serve in the private sector.
Click here to download: https://play.google.com/store/apps/details?id=com.veteranroundtable
*Business Listings – Business listings with an intuitive interface, super simple to use, built for mobile users. Images, Video, Deals & Offers, it’s a one stop shop for anyone looking to do business with a Veteran or Service-Disabled Veteran Owned Business
*Events – Upcoming events based on your location or in other areas
*Promotions / Deals – Redeem right from the mobile app and share the opportunity with their contacts via your social networks
*Classifieds – Advertised Career Opportunities, Projects Open for Bid, Vendor Search, Joint ventures and items for Sale
*Reviews – Get insight from others who have reviewed listings
*Favorites – Save listing as “Favorites”, so you don’t forget next you login
*Instant Notifications – Get instant notifications on about upcoming events or deals
If you are a veteran owned business or an event marketer and want to get listed on our online directory and mobile app, please visit www.directory.veteranrountable.org,
Intro To Social Media Marketing By Smart Source Media Group NY Internet Marketing Agency
A brief introduction to Social Media Marketing by Smart Source Media Group, A New York City based internet marketing agency. Social Media Marketing is a key element of most comprehensive internet marketing campaigns. For more information, please visit http://www.ssourcemedia.com,
Videomarketing | Drink een smoothie met ons – FreshTV videomarketing
Scoren met succesvolle videomarketing?
Drink een smoothie met ons!
Je wil je organisatie of dienst in de picture zetten met een video of animatie. Videomarketing advies van FreshTV helpt je daarbij door strategie te koppelen aan creativiteit. Vergroot jouw online zichtbaarheid met de inzet van video -en animatiefilms op je website of social media kanalen. Ons team neemt je alles uit handen en adviseert je op het gebied van online videomarketing.
FreshTV geeft strategisch video marketing advies waar je wat aan hebt. Je laat immers niet zo maar een film of animatie maken, je wilt je onderscheiden van je concurrentie en in de kijker spelen bij je klanten. FreshTV brengt de behoeften van jouw doelgroep in kaart. Dit inzicht vormt de basis voor het creatieve proces met een unieke bedrijfsfilm of animatie als resultaat.
Je wilt een film of animatie die jouw verhaal vertelt, maar wel op een originele en boeiende manier. Een film of animatie moet vanaf de eerste seconde de aandacht van de doelgroep trekken en ook vasthouden. FreshTV heeft een creatieve insteek en gaat voor unieke concepten met impact. Hulp nodig? Voor creatief video marketing advies zijn wij je ideale partner!
De naam FreshTV zegt het al: we zijn graag verfrissend bezig. Daarom houden we alle trends op het gebied van online marketing en video in de gaten. Zo hebben we een nieuwe interactieve videotool voor de journalistiek ontwikkeld genaamd DIVA. Ook zijn we helemaal thuis in animatiefilms en explanimations.,
#7 SEO Tutorials for Beginners | WordPress & Search Engine Optimization
http://www.4seotraining.com.au Why you should consider using WordPress to improve your website appearance and also to exploit SEO for better search engine results | SEO Tutorials
– WordPress is easy to use
– Around 25% of all new websites use WordPress
– WordPress SEO plugins
– WordPress SEO themes
– Converting to a WordPress site
Other tutorials in this series include
#1 What is SEO?
#2 Keywords and Search Engine Optimization (SEO)
#3 Good Search Engine Optimization for promoting your website
#4 Bad Search Engine Optimization (Black Hat SEO)
#5 Social Media and Search Engine Optimization (SEO)
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In this episode, you’ll learn how to pick a video topic that’s guaranteed to be popular with your ideal client or customer.
*Get More Sales From Your Customer Database* We interview you on a HD webcam to educate your customer database with video to grow sales – we do all the work for you.
Learn more on our website http://www.getvyral.com
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