Basics of SEO For British Companies

seo uk

Search engine optimization (SEO) is the process of manipulating website content so that the website ranks high in a search engine’s list of results. It is extremely valuable, as the increased visibility usually translates to more visitors and, subsequently, an increase in sales or support. The right tool makes an enormous difference in how successful this process is. This article offers a set of questions you can use to analyse whether a specific solution will work for you and to compare what’s on the market.

Using a SEM tool increases the odds that the search engine will see yaw website as a good match for whatever an Internet user is looking for. The number of choices of solutions on the market can be daunting, however. To get good results and ensure good website visibility, you should evaluate the solutions available with a set of simple questions.

If you are serious about getting some online exposure take note that there are global, national and local/regional search results. For example if a search term contains a city or state in it such as SEO Bristol, then you’ll get results pertaining to that area in the South West of England. If your search is more generic, “seo strategies”, you’ll get a more global result. But also bear in mind that the country you are in will usually show up results from that country .com .us .ca.

1) How big is the keyword database?
Larger keyword databases are more likely to return a bigger set of terms that are relevant to your topic. The broader range of keyword results means that you have much more flexibility in how you phrase what you’re saying, affecting both tone and flow of your content. Even if you don’t include all the keywords that come up, seeing such an extensive list can give you ideas for other sentences, paragraphs, pages or even entirely new websites.

2) How does the tool organize the keywords?
Ideally, the right tools will rank the keywords it shows you based on their popularity. On a basic tool, this might mean the tool shows you everything in one word list. Some tools, however, create more than one list for you. One might show you riot only the main terms, for example, but also a separate set of “helper” words you could consider-. The ability to see long-tail keywords (longer phrases, usually of three words or more, that are more specific to the topic) at a glance is also good. There’s less competition for these phrases, but their specificity means you can target individual target niches more easily. By some experts estimates’ as much as 70 percent of Internet searches use long-tail keywords.

3) Does the tool address both keywords and search context?
In the past, it was common for SEO professionals to “pad” or “stuff” websites with the keywords they knew people were using on a topic. This technique increased the rankings for the sites, but it meant that the content on the pages didn’t always truly connect to the topic in ways that the user expected. The end result was that users found it harder to find the information they really needed. Today’s major companies have adjusted the algorithms for their search engines so that stuffing doesn’t work anymore, and so that you have to think about the user’s search intent. The metrics the tool measures should keep you focused on your topic, showing you whether related but less relevant terms are claiming too much real estate in the content.

4) What is the platform for the tool?
Some Search Engine Optimisation tools are designed to work offline, requiring downloads or installs. This approach has its advantages, such as being able to work even if you can’t connect to the Internet and having good access or permissions control. More recently, however, companies have started focusing, on offering SEO applications as Software-as-a-Service (SaaS) options, basing the programs on the Internet. These options have advantages, too, such as being able to share work with team members easily or work on a project on different devices. Both methods, therefore, can be beneficial, but your individual goals and needs may dictate that one is more appropriate than the other.

5) What kind of analysis or metrics do you get?
At a minimum, your tool should be able to show you the percentage of the content used by your keywords, or even better, by each keyword. It also should show factors like word pair proximity, content length, conversion rate, which pages are visited most on your site, the number of referring visits, which referrals come from which search engines and which referrals come from specific keywords. These numbers let you direct your marketing efforts much more specifically, ensuring you don’t waste time, money or other resources.

6) Is the interface easy to understand and navigate?
Professionals tend to have their own preferences in terms of software interfaces, but the golden rule with any strategy is that it needs to be intuitive. The more elements are buried, the less efficient your work is going to be. Think about what you will be doing most when you evaluate the placement of features. A good help section or customer support accessibility can make the difference if you’re on the fence about a solution.

7) Can you import, export and save easily?
You should look for tools that include both manual and automatic save options. Import capability is vital, as you’ll likely want to get content from existing sites or other documents. There also should be multiple choices in how to export, such as HTML or plain text. The save, import and export options should be prominent on the interface and, ideally, take just one or two clicks.

Tools have flooded the market both here in SEO Bristol UK and around the world but that doesn’t mean all of them are stellar. Take the time to analyze them well when you need to buy one. Remember—in the end, it doesn’t matter what anyone else uses. What matters is that the tool works for you.

SEO in 2015 – Search Engine Optimization Trends, Strategies, Tactics

SEO in 2015 – Search Engine Optimization Trends, Strategies, Tactics Tony Edward & Joe Douress discuss SEO in 2015.

1.Knowledge Graph will expand, but experience major result fluctuations – with (Google-owned metaweb database) disabling editing capabilities in March 2015, all of that entity data will be transferred to Wikipedia’s Wikidata. If Wikidata’s policy guidelines are as strictly monitored as Wikipedia’s, we may see some previous Knowledge Graph results start to drop out of Google’s search results. We suggest securing your profile before March and use rel=publisher linking in Google+.

2.Penguin and Panda will become fabric of algorithm – Google mentioned that larger “updates” we’re used to seeing will discontinue, which hints at Penguin becoming much more integrated into Google’s overarching algorithm. We suggest taking a more “content marketing” approach with your SEO efforts by avoiding spammy link practices and building great content that users will want to share naturally.

3.Mobile-friendly sites will become more important – Google now shows a “mobile-friendly website” label in mobile search results, and has been improving their support for mobile by expanding their Mobile Search Help section. They also recently started sending out mobile ranking demotion notifications to webmasters, which hints at the upcoming importance of mobile-friendly websites. If you plan to do a site redesign in 2015, now is the time to integrate mobile optimization and consider using responsive web design.

4.Local results will become more tied into Traditional search results – Google “Pigeon” improves distance and location factors for local search queries, and we expect local results show up for more search queries. If your website has local content, we suggest optimizing for local keywords. Additionally, verify your Google+ Local listings and encourage customers to leave reviews to improve your local rankings.

5.Image search will become more sophisticated – with Google’s recent updates to allowing CDN-hosted images to be optimized for Google News, we can expect to see this happen for Google’s universal search as well. If you host your images on a CDN, we encourage you to optimize your alt tags in preparation for image search improvements in Google.

Elite SEM is a Digital Marketing agency which specializes in Search Engine Marketing (SEM), Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), Display, and Mobile Marketing.. Elite SEM’s office locations include New York City, San Francisco, Los Angeles, Philadelphia, Atlanta, and Fort Lauderdale.

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Hotel Marketing Consultants on TripAdvisor Business Listings HD

Hotel Marketing Consultants on TripAdvisor Business Listings HD
Hotel marketing consultants Daniel Craig and Madigan Pratt talk about how TripAdvisor Business Listings can be an important marketing strategy for hoteliers.

To learn more about Business Listings, visit

For more tips and guides, please visit our TripAdvisor for Business Blog:,

Video Marketing Productos y plan de marketing de un producto

Video Marketing Productos y plan de marketing de un producto
►►◄◄Sabías que la mejor forma de promocionar un producto en la era 2.0 son los videos de marketing promocional?. Si no quieres quedarte atrás aprovecha esta oportunidad de Video Marketing Productos y plan de marketing de un producto, para que posicionemos tus productos con un marketing mix producto.Si quieres saber cómo ponte en contacto con nosotros en,

¿Qué es el Marketing Viral?

¿Qué es el Marketing Viral?
El Marketing Viral es la estrategia de utilizar las redes sociales, blogs y foros para aumentar el conocimiento de una marca. El objetivo es que los usuarios difundan el mensaje entre sus contactos para obtener una mayor influencia y exposición.

Los puntos clave para el desarrollo de una estrategia son:

*Definir el grupo objetivo.

*Crear mensajes para compartir fácilmente.

*Generar recompensas.

*Apoyarte en los recursos de los demás.

*Utilizar la palabra “gratuito”.

No hay fórmula para crear una estrategia de Marketing Viral exitosa pero recuerda que es importante generar emociones y compartir información novedosa para el usuario.


CRÉDITOS CREATIVE COMMONS: design by por Fabiana Zonca design by design by design by design by design by por reid.neureiter design by design by por Fatma .M por mhumphrey design by design by,

Social Media Marketing – Social Marketing – Facebook Marketing

Social Media Marketing – Social Marketing – Facebook Marketing
Social Media Marketing – Social Marketing – Global Leading Social Media Ad Agency

“Social media marketing is word of mouth on steroids.”
Social media has revolutionised marketing communications.
Independent research shows that the financial performance of the brands most engaged in social media marketing saw revenues, gross margin and net profit grow significantly more than those that weren’t.

Social Media Marketing – Social Marketing – Global Leading Social Media Ad Agency

Capital Media is one of the Global’s leading social media specialists. It’s what we were created for. We can show you how to use the power of social media marketing to improve the performance of all your digital marketing channels. Have a browse through our site, have a look at how we’re using it for our own marketing, then get in touch. Let’s engage.

Social Media Marketing – Social Marketing – Global Leading Social Media Ad Agency

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Social Marketing
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Singapore Social Marketing
Singapore Social Media Marketing
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SEO For Dummies: Search Engine Optimization and Marketing For Dummies PDF

SEO For Dummies: Search Engine Optimization and Marketing For Dummies PDF
SEO For Dummies If you are looking to learn more about search engine optimization and marketing for dummies then I hope you found my video helpful. You can learn more about SEO at the link above where I will teach you a little more about SEO, keyword research etc.

SEO is composed of 3 major steps:

1. Keyword Research
2. On Page SEO
3. Off Page SEO

In the above video I go into more detail about this process.

SEO For Dummies
seo for dummies pdf
search engine marketing for dummies
search engine optimization for dummies,

Fife Business Directory : Your Local Business Listings in Fife Scotland

Fife Business Directory : Your Local Business Listings in Fife Scotland Fife business directory enables many local companies to list their business in local business directory. The unique feature of this directory is it offers both mobile directory and the normal directory. This helps in getting more exposure and more volume of sales for your business as there is a good increase of customers through free local business advertising. In fact many customers prefer to refer to business directory to find both regular products and unique products. Therefore this is a very interesting feature for all local businesses to get enlisted in fife business directory and start deriving the benefits and also receive good growth in business.,

Videomarketing para empresas. Quieres hacer publicidad en internet? Date a conocer con un vídeo!

Videomarketing para empresas. Quieres hacer publicidad en internet? Date a conocer con un vídeo!

El videomarketing para empresas es una de las mejores formas de hacer publicidad en internet. Utiliza el vídeo para dar a conocer tu negocio, mejorar los contenidos de tu web y tus redes sociales y mejorar tu posicionamiento SEO.

Somos una agencia de video marketing online y estamos especializados en video marketing para empresas y autónomos. No sólo hacemos tus vídeos sino que te ayudamos a moverlos por las redes sociales con asesoramiento de social media marketing.

Desarrollamos planes de video marketing viral, hacemos infografías animadas, videos para promocionar productos en e-commerce, videos corporativos, videos interactivos y muchas cosas más!

Creamos videos virales breves, originales y muy cuidados que después moveremos por las redes sociales siguiendo una estrategia creada para ayudarte a ganar visibilidad y dar a conocer tu negocio sin gastar demasiado.

Tenemos una productora de video marketing en Zaragoza pero desarrollamos planes de video marketing para empresas en toda España. ¡Contacta con nosotros!,