Basics of SEO For British Companies

seo uk

Search engine optimization (SEO) is the process of manipulating website content so that the website ranks high in a search engine’s list of results. It is extremely valuable, as the increased visibility usually translates to more visitors and, subsequently, an increase in sales or support. The right tool makes an enormous difference in how successful this process is. This article offers a set of questions you can use to analyse whether a specific solution will work for you and to compare what’s on the market.

Using a SEM tool increases the odds that the search engine will see yaw website as a good match for whatever an Internet user is looking for. The number of choices of solutions on the market can be daunting, however. To get good results and ensure good website visibility, you should evaluate the solutions available with a set of simple questions.

If you are serious about getting some online exposure take note that there are global, national and local/regional search results. For example if a search term contains a city or state in it such as SEO Bristol, then you’ll get results pertaining to that area in the South West of England. If your search is more generic, “seo strategies”, you’ll get a more global result. But also bear in mind that the country you are in will usually show up results from that country .com .us .co.uk .ca.

1) How big is the keyword database?
Larger keyword databases are more likely to return a bigger set of terms that are relevant to your topic. The broader range of keyword results means that you have much more flexibility in how you phrase what you’re saying, affecting both tone and flow of your content. Even if you don’t include all the keywords that come up, seeing such an extensive list can give you ideas for other sentences, paragraphs, pages or even entirely new websites.

2) How does the tool organize the keywords?
Ideally, the right tools will rank the keywords it shows you based on their popularity. On a basic tool, this might mean the tool shows you everything in one word list. Some tools, however, create more than one list for you. One might show you riot only the main terms, for example, but also a separate set of “helper” words you could consider-. The ability to see long-tail keywords (longer phrases, usually of three words or more, that are more specific to the topic) at a glance is also good. There’s less competition for these phrases, but their specificity means you can target individual target niches more easily. By some experts estimates’ as much as 70 percent of Internet searches use long-tail keywords.

3) Does the tool address both keywords and search context?
In the past, it was common for SEO professionals to “pad” or “stuff” websites with the keywords they knew people were using on a topic. This technique increased the rankings for the sites, but it meant that the content on the pages didn’t always truly connect to the topic in ways that the user expected. The end result was that users found it harder to find the information they really needed. Today’s major companies have adjusted the algorithms for their search engines so that stuffing doesn’t work anymore, and so that you have to think about the user’s search intent. The metrics the tool measures should keep you focused on your topic, showing you whether related but less relevant terms are claiming too much real estate in the content.

4) What is the platform for the tool?
Some Search Engine Optimisation tools are designed to work offline, requiring downloads or installs. This approach has its advantages, such as being able to work even if you can’t connect to the Internet and having good access or permissions control. More recently, however, companies have started focusing, on offering SEO applications as Software-as-a-Service (SaaS) options, basing the programs on the Internet. These options have advantages, too, such as being able to share work with team members easily or work on a project on different devices. Both methods, therefore, can be beneficial, but your individual goals and needs may dictate that one is more appropriate than the other.

5) What kind of analysis or metrics do you get?
At a minimum, your tool should be able to show you the percentage of the content used by your keywords, or even better, by each keyword. It also should show factors like word pair proximity, content length, conversion rate, which pages are visited most on your site, the number of referring visits, which referrals come from which search engines and which referrals come from specific keywords. These numbers let you direct your marketing efforts much more specifically, ensuring you don’t waste time, money or other resources.

6) Is the interface easy to understand and navigate?
Professionals tend to have their own preferences in terms of software interfaces, but the golden rule with any strategy is that it needs to be intuitive. The more elements are buried, the less efficient your work is going to be. Think about what you will be doing most when you evaluate the placement of features. A good help section or customer support accessibility can make the difference if you’re on the fence about a solution.

7) Can you import, export and save easily?
You should look for tools that include both manual and automatic save options. Import capability is vital, as you’ll likely want to get content from existing sites or other documents. There also should be multiple choices in how to export, such as HTML or plain text. The save, import and export options should be prominent on the interface and, ideally, take just one or two clicks.

Conclusion
Tools have flooded the market both here in SEO Bristol UK and around the world but that doesn’t mean all of them are stellar. Take the time to analyze them well when you need to buy one. Remember—in the end, it doesn’t matter what anyone else uses. What matters is that the tool works for you.

Social Media Marketing


Social Media Marketing
In rete, le persone parlano di tante cose. Con ogni probabilità, parlano anche di voi e del vostro prodotto.
Come ignorare le conversazioni? Il marketing non può prescindere dall’ascolto e dal dialogo diretto.
Le aziende hanno imparato a conoscere l’importanza di ascoltare i clienti e il migliore strumento per farlo è ormai riconosciuto: è il social media marketing.

www.echocreative.it/socialmediamarketing,

Langham Place Mongkok on TripAdvisor Business Listings


Langham Place Mongkok on TripAdvisor Business Listings
Hear Didi Chan, Director of Revenue at Langham Place Mongkok, talk about how TripAdvisor Business Listings helped increase direct bookings to her property: “In just one year, we’ve witnessed a 20 percent increase in traffic to our website with a generally high conversion rate.”

For more success stories and helpful tips, please visit: http://www.tripadvisor.com/TripAdvisorInsights,

Best Marketing Video Bloopers – Even The Pros Mess Up [MAKE MONEY ONLINE]


Best Marketing Video Bloopers – Even The Pros Mess Up [MAKE MONEY ONLINE]
Click Here: http://www.victory4younow.com Best Marketing Video Bloopers – Even The Pros Mess Up [MAKE MONEY ONLINE]

Even the pros make mistakes, so if you are trying to make money online then don’t worry you are going to make mistakes in your videos and it is completely normal.

So make it fun and start producing results and I will help you get there. Just wanted to put this out there so you know that I am real and even though i do make money online I also make mistakes.

If you want to learn how you can earn money online click the link above and let’s get started. would love to work with you!

Best Marketing Video Bloopers – Even The Pros Mess Up [MAKE MONEY ONLINE]

https://www.youtube.com/watch?v=exzQc5f1PLo,

How to SEO – How to do SEO in 2014 – Do Search Engine Optimization


How to SEO – How to do SEO in 2014 – Do Search Engine Optimization
Learn how to SEO and how to do SEO fast in this video. If you’re serious about link building and SEO, use these 2 tools. LINK EMPEROR http://goo.gl/IZc7XB and PENNY BACKLINKS – goo.gl/wUcAUz
I updated this video in 2014, so it’s relevant.

Visit http://seomozpro.info to learn the best search engine optimization tricks and how to do search engine optimization the right way. For backlinks check out http://tiny.cc/social-monkee and also http://www.onehourbacklinks.com/?idev_id=472 and for the best SEO software check out http://go.seomoz.org/SHLy (Open Site Explorer – created by SEOmoz).

SEO link building is vital for ranking on Google, and back links=80% of SEO. To find the best high PR backlinks, find your biggest competitors and steal their backlinks–you can do this by checking out open site explorer at http://go.seomoz.org/SHLy (Open Site Explorer). This site will allow you to analyze your competition and see what backlinks they have. Then you can get all the same backlinks that they have and a few more–and you can out rank them–if you also have good content on your site. I also recommend Voltrank for backlinks.

For more free SEO and internet marketing training, check out:

http://www.getmyownwebpage.com/slideshowoptin/thank-you

http://www.charlescrawfordonline.com

http://www.getmyownwebpage.com

0:37 = resources
0:50 = Google’s ranking algorithm
1:45 = link building effectiveness
5:00= how to get your competitor’s backlinks

This video is about:
How to seo, how to do SEO, how to do search engine optimization, best SEO tricks, The best strategies for links building–ranking on Google. SEO is all about backlinks. “how to build links” “ways to build links” “SEO strategies” “what are backlinks” “how to build backlinks” backlinks back link, internet marketing, best way to build links, SEO link building strategies, tips for backlinks, tips for link building, build links SEO, voltrank, link wheels, algorithms, Yahoo, Bing, Google.

The Effects of Social Media on Society and Marketing


The Effects of Social Media on Society and Marketing
This video describes the effects of social media on society & how marketing can utilize it. There has never been a bigger force for change than technology. It changes everything about the way we live, the way we get around, the way we eat, and even the way we talk to each other. With the rise of social media, the idea of community has changed radically. It’s no longer about the people around you. It’s anyone, anywhere on the planet that has a shared interest. Helping brands make those connections is where we come in. With Vitrue, brands can scale their efforts to make bigger, better, more engaging social marketing.,

Viral Videos: Viral Marketing Films, Video Production Companies


Viral Videos: Viral Marketing Films, Video Production Companies
Award Winning Creative Viral Marketing Concepts, Ideas, Original Sharing Content, Viral Marketing Films, Videos , Viral Marketing Film Production Companies in London UK, Bangkok Thailand, HCMC Vietnam, Singapore, Hong Kong, Shanghai China, Jakarta Indonesia.
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20 years of Award Winning Credible Experience with the best 3 MNC Branding Advertising Agencies in the world is at the core of everything we do. (JWT, TBWA. Grey Global)
20 years of Expertise Servicing & Working with Fortune 100 Companies, Executing ROI Brand Marketing Communications.
We’re The Only Credible Qualified Award Winning Agency you now know with Legitimate Experience and Education with the Top Global Network Agencies | Fortune 100 Companies.
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WE CAN GET YOU TOP OF GOOGLE, NUMBER 1 FOR YOUR MARKET SECTOR TOO.
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IF YOU REALLY WANT TO ‘ GET YOUR BUSINESS, BRAND, OR PRODUCT SALES TRULY OPTIMIZED’ and Maximize your Returns, above and beyond your competition, you HAVE TO CHANGE YOUR THINKING, AND START WORKING ON A WHOLE NEW INSPIRING LEVEL. . . .WE’LL SHOW YOU HOW.
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Contact us at. ideas@blueorangeasia.com | www.blueorangeasia.com

https://www.behance.net/gallery/10731303/Award-Portfolio

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Regionally based in Bangkok Thailand, we service clients in Yangon Myanmar, Ho Chi Minh City Vietnam, Cambodia, Laos, Hong Kong, Singapore, The Maldives, Indonesia and Sri Lanka, Blue Orange Asia has produced a number of leading viral marketing films for a diverse range of client market sectors including: Hospitality, Retail, Beauty FMCG, Automotive, Telecom, Real Estate and Banking.
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Targeted viral marketing is the guaranteed way to optimize brand awareness, sales opportunities and grab all important new market share. Strategic creative viral marketing is without the most innovative intelligent marketing channel there is right now for sharing contagious original content.

Our YouTube channel shows a few examples of our outstanding original viral corporate films that has generated MASSIVE new organic business for our clients through social media channels, PR and media lists, with endless shares and comments.
Viral marketing videos and films can be huge for your business – if you really understand it. Viral marketing doesn’t have to be complicated. It just needs to be original, different and have an engaging compelling Advertising idea that is highly liked and has a highly sharing piece of content. Viral marketing can make a big impact on your business if you do it right.

Our Creative Viral Marketing Videos and Film Media production services include;
Viral Corporate Videos, Viral Social Media Campaigns, Viral Advertising, Viral Marketing, Corporate Viral Videos, Viral Marketing Films, Viral Marketing Strategy, Viral Marketing Concepts, Viral Marketing Ideas, Viral Marketing Campaigns, Viral marketing scripts and copywriting, Viral Marketing Music, Viral Marketing Planning, Consumer Retail Films, Social Media Videos , Viral Media Marketing Film makers, Product Promotion Videos, Brand Promotion Videos , Documentary Film Makers, Viral Documentary Film Production, Viral Social Media, Viral marketing consultancy, viral marketing strategy.
We also create, develop and produce Viral Marketing Promotion Videos, Film documentaries, Film presentation videos ,Seminar and Exhibition Films, Brand Activation Films, New Product promotions.
Better Ideas. Better Results. Better Contact Us Now, to find out How.
You Deserve the Best. So why not work with the Best.

http://www.blueorangeasia.com/brandingadvertisingstrategy,

Web Video Marketing – The Future of Content Marketing


Web Video Marketing – The Future of Content Marketing

http://www.webvideomarketingportugal.com

Comscore

188.7 million people in the US watched 46 billion online content videos in September 2013. The average American spent more than 20 hours watching online video.

Comscore, 2013

Professionally produced video optimized for eCommerce outperforms user-generated video (UGC video) by 30%, delivering a 24.7% lift as compared with an 18.7% lift for the UGC video.

Comscore, 2012

Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors.

Comscore, 2010

96% of online shoppers watch online video.

Comscore, 2010
eMarketer

93% of marketers used video for online marketing in 2013.

eMarketer, 2013

Approximately half of marketers who use video in email campaigns see increased click-through rates, increased time spent reading the email, and increased sharing and forwarding.

eMarketer, 2013

One out of four marketers use video in email campaigns. 43% of marketers cite lack of available video content as their reason for not using video in email campaigns, making it the top barrier to the practice.

eMarketer, 2013

51.9% of marketing professionals worldwide cite video as the type of content with the best ROI.

eMarketer, 2013

Online video is the fastest growing ad format in 2012 with nearly 55% growth.

eMarketer, 2012

45.9% of US online shoppers researched products in-store before ultimately purchasing online.

eMarketer, 2012

In-store shoppers use their smartphones to access a variety of information, with 65% of shoppers accessing the retailer’s own website, 46% of shoppers accessing a competitor’s website, and 26% of shoppers accessing comparison shopping sites such as Shopzilla and shopping.com.

eMarketer, 2012

The eTailing Group found that 73% of online retailers used video on product pages in 2010, up from 55% in 2009 and only 20% in 2005. 74% of the top 50 retailers used product videos, 40% used category videos, and 38% used other types of informational videos.

eMarketer, 2011

A recent study by Vision Critical found that 56% of users had seen a QR code on a product, more than in any other location.

eMarketer, 2011

Affluent consumers prefer video and search to other digital advertising formats, as 41% of affluent online shoppers reported to eMarketer that they took an action after seeing one of these two ad formats.

eMarketer, 2011

There were nearly 25 million mobile video viewers at the end of 2010, an increase of 40% over the previous year.77% of mobile video viewers report watching more mobile video than they did one year ago.

eMarketer, 2010

eMarketer senior analyst Jeffrey Grau characterizes the benefits of video as including “…a lower number of abandoned shopping carts, reduced return rates, and higher sales.”

eMarketer, 2009

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