Basics of SEO For British Companies

seo uk

Search engine optimization (SEO) is the process of manipulating website content so that the website ranks high in a search engine’s list of results. It is extremely valuable, as the increased visibility usually translates to more visitors and, subsequently, an increase in sales or support. The right tool makes an enormous difference in how successful this process is. This article offers a set of questions you can use to analyse whether a specific solution will work for you and to compare what’s on the market.

Using a SEM tool increases the odds that the search engine will see yaw website as a good match for whatever an Internet user is looking for. The number of choices of solutions on the market can be daunting, however. To get good results and ensure good website visibility, you should evaluate the solutions available with a set of simple questions.

If you are serious about getting some online exposure take note that there are global, national and local/regional search results. For example if a search term contains a city or state in it such as SEO Bristol, then you’ll get results pertaining to that area in the South West of England. If your search is more generic, “seo strategies”, you’ll get a more global result. But also bear in mind that the country you are in will usually show up results from that country .com .us .ca.

1) How big is the keyword database?
Larger keyword databases are more likely to return a bigger set of terms that are relevant to your topic. The broader range of keyword results means that you have much more flexibility in how you phrase what you’re saying, affecting both tone and flow of your content. Even if you don’t include all the keywords that come up, seeing such an extensive list can give you ideas for other sentences, paragraphs, pages or even entirely new websites.

2) How does the tool organize the keywords?
Ideally, the right tools will rank the keywords it shows you based on their popularity. On a basic tool, this might mean the tool shows you everything in one word list. Some tools, however, create more than one list for you. One might show you riot only the main terms, for example, but also a separate set of “helper” words you could consider-. The ability to see long-tail keywords (longer phrases, usually of three words or more, that are more specific to the topic) at a glance is also good. There’s less competition for these phrases, but their specificity means you can target individual target niches more easily. By some experts estimates’ as much as 70 percent of Internet searches use long-tail keywords.

3) Does the tool address both keywords and search context?
In the past, it was common for SEO professionals to “pad” or “stuff” websites with the keywords they knew people were using on a topic. This technique increased the rankings for the sites, but it meant that the content on the pages didn’t always truly connect to the topic in ways that the user expected. The end result was that users found it harder to find the information they really needed. Today’s major companies have adjusted the algorithms for their search engines so that stuffing doesn’t work anymore, and so that you have to think about the user’s search intent. The metrics the tool measures should keep you focused on your topic, showing you whether related but less relevant terms are claiming too much real estate in the content.

4) What is the platform for the tool?
Some Search Engine Optimisation tools are designed to work offline, requiring downloads or installs. This approach has its advantages, such as being able to work even if you can’t connect to the Internet and having good access or permissions control. More recently, however, companies have started focusing, on offering SEO applications as Software-as-a-Service (SaaS) options, basing the programs on the Internet. These options have advantages, too, such as being able to share work with team members easily or work on a project on different devices. Both methods, therefore, can be beneficial, but your individual goals and needs may dictate that one is more appropriate than the other.

5) What kind of analysis or metrics do you get?
At a minimum, your tool should be able to show you the percentage of the content used by your keywords, or even better, by each keyword. It also should show factors like word pair proximity, content length, conversion rate, which pages are visited most on your site, the number of referring visits, which referrals come from which search engines and which referrals come from specific keywords. These numbers let you direct your marketing efforts much more specifically, ensuring you don’t waste time, money or other resources.

6) Is the interface easy to understand and navigate?
Professionals tend to have their own preferences in terms of software interfaces, but the golden rule with any strategy is that it needs to be intuitive. The more elements are buried, the less efficient your work is going to be. Think about what you will be doing most when you evaluate the placement of features. A good help section or customer support accessibility can make the difference if you’re on the fence about a solution.

7) Can you import, export and save easily?
You should look for tools that include both manual and automatic save options. Import capability is vital, as you’ll likely want to get content from existing sites or other documents. There also should be multiple choices in how to export, such as HTML or plain text. The save, import and export options should be prominent on the interface and, ideally, take just one or two clicks.

Tools have flooded the market both here in SEO Bristol UK and around the world but that doesn’t mean all of them are stellar. Take the time to analyze them well when you need to buy one. Remember—in the end, it doesn’t matter what anyone else uses. What matters is that the tool works for you.

Video SEO – How To Rank Videos In Google and YouTube

Video SEO – How To Rank Videos In Google and YouTube
Get Your FREE Video SEO Training here:

Video seo is becoming more popular and right now you can rank videos WAY easier than a website. But, Google is cracking down on website that use bad tactics to rank websites. Although video has not been hit too hard, the algorithm changes targeting video ARE coming. When? I don’t know, but they will come. Ranking your video properly will lead to your videos remaining rank during algorithm changes, remained ranked for longer periods of time, and get ranked easier.

The first step is always finding your keywords. Finding the best keywords can make or break your video. You need to create a video around a certain keyword, if you don’t how will people find your video? You want to create videos around topics that people are actually look for online. This is will position to get views!

After determining the keyword you want to make sure use it in the script! If you have a video talking about video marketing, then use the phrase video marketing in your video! YouTube and Google will listen to what you are using in your video!

Before uploading your video you should rename the file name with your keyword. If I was trying to get ranked for video seo then I would title my video something like video-seo.mp4

The next thing you want to do when ranking your video is putting in the proper title and description on YouTube. When you do this you are telling Google and YouTube exactly what your video is all about! The first part of your title is the most important, you will want to make sure your keyword is in the title.

After you fill in title and description you need to put in some tags. You want to just put in your main keywords. Do not put in a ton of keywords. It will not help you rank for more keywords when you enter in more tags.

The next thing you want to do is build your channel and use playlists. After uploading your video put it in a playlist that is titled your keyword. The more subscribers and active you are the easier you can rank. The more your video is used in playlists the higher you will rank. You can put them in your own playlists, that’s what I do!

Now you need to get social indicators. This are things like Facebook likes, Pinterest pins, Twitter shares, Google plus’s and more. The easiest way to do this is by sharing your video on your own social sites. Or you can use our viral video marketing technique which can be found here:

Lastly, you need to build backlinks to your video. This would be things like article marketing, wiki backlinks, document sharing sites, social bookmarking and more. The wider variety of back links the better. Backlinks are one of the biggest indicators when ranking your videos and is one of the most important steps of video seo.

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Video SEO,

Video Curation Pro | Ultimate Video Marketing Software

Video Curation Pro | Ultimate Video Marketing Software
Test for The ultimate YouTube Video Marketing Software, allows you to source content, upload your own, spin video content as many times as you like, Rank your Videos extremely well in YouTube and Google out of the box, often in just minutes.
Post across multiple video hosting platforms, plus our own high authority self hosted video network which drives tons of traffic to your sites.
Rank your websites high in the search engines using Video Curation Pro.,

[Chuyên Marketing] Talk show “Viral Marketing” 14h00 – 25.05 ĐH Công Nghiệp

[Chuyên Marketing] Talk show “Viral Marketing” 14h00 – 25.05 ĐH Công Nghiệp
Chuyên Marketing là kênh thông tin cung cấp thông tin về Trade Marketing, Digital Marketing, Brand Marketing, Ebook Marketing, tin tức chung về Marketing Việt Nam và Số liệu marketing toàn cầu. Nơi trao đổi của các Marketer, Agency và các thành viên câu lạc bộ, các bạn quan tâm marketing hiện đại,

DIY SEO – Do It YourSelf Search Engine Optimization

DIY SEO – Do It YourSelf Search Engine Optimization
DIY SEO – Do It YourSelf Search Engine Optimization

Ranking high in Googles search results can have a phenomenal impact on the success of your business.

You can either engage the expertise of a Search Engine Optimisation company, or if you have the time, there are some changes you can make to your website yourself.

(all resources mentioned in this video are included/linked to within this ebook),

Social Media Marketing for Business

Social Media Marketing for Business
Find out more:

Social Media Marketing for Small and Medium Sized Business

Don’t have the time to keep your Social Media Marketing up to date…? Our US and UK based Social Media Experts know everything there is to know about creating quality, social content for your business. This increases your online following, creates brand recognition and generates more traffic to your site. Combining all of these elements results in more business for you!

Finally. A quality Facebook, Twitter and LinkedIn content and management system at unbelievably low rates.

Unique Custom Content – We complete a detailed custom profile of everything that makes YOUR business unique. Our US, UK, Canadian and Australian based team will generate unique, relevant, high quality content and schedule your daily updates.

Social Media for Business – Our specialist writers create both business updates and more general posts to increase engagement with your brand and provide your own unique business ‘persona’.

Full Featured Social Media Dashboard.

This powerful Control Panel is just one of the factors that sets us apart from the rest. We provide you with an easy to use Dashboard that enables you to review the content we post for you. It’s a snap to schedule in your own additional social media content – in fact we encourage you to do so! We schedule your content 7 days in advance, giving you plenty of time to review it and see if you do want to make any revisions. Remember, you can add and schedule your own Tweets and Facebook posts though the control panel.

We even give you access to an RSS news-feed search system that allows you to easily post currently trending “viral” posts to your followers. If you don’t have time to post – well, that’s what we’re here for! We do the bulk of your work for you, every single working day we will be promoting your business.

We also provide you with a unique online dashboard to review and schedule your own additional Facebook posts, Tweets or LinkedIn posts.

You are not locked into any kind of ongoing contract. You simply pay for your social media content one month in advance and we will automatically write and update your daily posts. However, if at any time and for any reason you choose to discontinue, just let us know in writing before your next month and we will immediately cancel your service. No questions asked!

You have an unconditional money back GUARANTEE… If for any reason, you are not happy with our service you will receive a full 100% refund of the entire current months fee.

Social Media Marketing for Business,

MPM VSM Video Marketing June 2015 Bloopers

MPM VSM Video Marketing June 2015 Bloopers
MPM VSM Video Marketing June 2015 Bloopers

It is not all work and no play for us! Not only do we work hard to take care of our clients in increasing their online presence by creating high-quality video social media content, but we also know how to have fun and enjoy the funnier moments in life.

Have a laugh and enjoy MPM VSM’s October 2014 compilation of hilarious bloopers and outtakes. See some of the funny moments that did not make the cut!

About MPM:

MPM (Mobilizing People Marketing), a leading Video Social Marketing Company that specializes in creating video social media content for clients. They were founded in 2009 and are known for providing clean, high-quality, and engaging videos that leave an impression on anyone who views their work. MPM also offers a wide range of services such as SEO consulting, social media campaigns, internet marketing, web development, content writing, and pay-per-click or Google PPC advertising to build a successful online presence for any business type. Through their services, many businesses have increased their bottom line numbers and expanded their business in the Las Vegas market.

What is Video Marketing?


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The Works – Your independent local business directory

The Works – Your independent local business directory
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