Basics of SEO For British Companies

seo uk

Search engine optimization (SEO) is the process of manipulating website content so that the website ranks high in a search engine’s list of results. It is extremely valuable, as the increased visibility usually translates to more visitors and, subsequently, an increase in sales or support. The right tool makes an enormous difference in how successful this process is. This article offers a set of questions you can use to analyse whether a specific solution will work for you and to compare what’s on the market.

Using a SEM tool increases the odds that the search engine will see yaw website as a good match for whatever an Internet user is looking for. The number of choices of solutions on the market can be daunting, however. To get good results and ensure good website visibility, you should evaluate the solutions available with a set of simple questions.

If you are serious about getting some online exposure take note that there are global, national and local/regional search results. For example if a search term contains a city or state in it such as SEO Bristol, then you’ll get results pertaining to that area in the South West of England. If your search is more generic, “seo strategies”, you’ll get a more global result. But also bear in mind that the country you are in will usually show up results from that country .com .us .ca.

1) How big is the keyword database?
Larger keyword databases are more likely to return a bigger set of terms that are relevant to your topic. The broader range of keyword results means that you have much more flexibility in how you phrase what you’re saying, affecting both tone and flow of your content. Even if you don’t include all the keywords that come up, seeing such an extensive list can give you ideas for other sentences, paragraphs, pages or even entirely new websites.

2) How does the tool organize the keywords?
Ideally, the right tools will rank the keywords it shows you based on their popularity. On a basic tool, this might mean the tool shows you everything in one word list. Some tools, however, create more than one list for you. One might show you riot only the main terms, for example, but also a separate set of “helper” words you could consider-. The ability to see long-tail keywords (longer phrases, usually of three words or more, that are more specific to the topic) at a glance is also good. There’s less competition for these phrases, but their specificity means you can target individual target niches more easily. By some experts estimates’ as much as 70 percent of Internet searches use long-tail keywords.

3) Does the tool address both keywords and search context?
In the past, it was common for SEO professionals to “pad” or “stuff” websites with the keywords they knew people were using on a topic. This technique increased the rankings for the sites, but it meant that the content on the pages didn’t always truly connect to the topic in ways that the user expected. The end result was that users found it harder to find the information they really needed. Today’s major companies have adjusted the algorithms for their search engines so that stuffing doesn’t work anymore, and so that you have to think about the user’s search intent. The metrics the tool measures should keep you focused on your topic, showing you whether related but less relevant terms are claiming too much real estate in the content.

4) What is the platform for the tool?
Some Search Engine Optimisation tools are designed to work offline, requiring downloads or installs. This approach has its advantages, such as being able to work even if you can’t connect to the Internet and having good access or permissions control. More recently, however, companies have started focusing, on offering SEO applications as Software-as-a-Service (SaaS) options, basing the programs on the Internet. These options have advantages, too, such as being able to share work with team members easily or work on a project on different devices. Both methods, therefore, can be beneficial, but your individual goals and needs may dictate that one is more appropriate than the other.

5) What kind of analysis or metrics do you get?
At a minimum, your tool should be able to show you the percentage of the content used by your keywords, or even better, by each keyword. It also should show factors like word pair proximity, content length, conversion rate, which pages are visited most on your site, the number of referring visits, which referrals come from which search engines and which referrals come from specific keywords. These numbers let you direct your marketing efforts much more specifically, ensuring you don’t waste time, money or other resources.

6) Is the interface easy to understand and navigate?
Professionals tend to have their own preferences in terms of software interfaces, but the golden rule with any strategy is that it needs to be intuitive. The more elements are buried, the less efficient your work is going to be. Think about what you will be doing most when you evaluate the placement of features. A good help section or customer support accessibility can make the difference if you’re on the fence about a solution.

7) Can you import, export and save easily?
You should look for tools that include both manual and automatic save options. Import capability is vital, as you’ll likely want to get content from existing sites or other documents. There also should be multiple choices in how to export, such as HTML or plain text. The save, import and export options should be prominent on the interface and, ideally, take just one or two clicks.

Tools have flooded the market both here in SEO Bristol UK and around the world but that doesn’t mean all of them are stellar. Take the time to analyze them well when you need to buy one. Remember—in the end, it doesn’t matter what anyone else uses. What matters is that the tool works for you.

DIY SEO – Do It YourSelf Search Engine Optimization

DIY SEO – Do It YourSelf Search Engine Optimization
DIY SEO – Do It YourSelf Search Engine Optimization

Ranking high in Googles search results can have a phenomenal impact on the success of your business.

You can either engage the expertise of a Search Engine Optimisation company, or if you have the time, there are some changes you can make to your website yourself.

(all resources mentioned in this video are included/linked to within this ebook),

Social Media Marketing for Business

Social Media Marketing for Business
Find out more:

Social Media Marketing for Small and Medium Sized Business

Don’t have the time to keep your Social Media Marketing up to date…? Our US and UK based Social Media Experts know everything there is to know about creating quality, social content for your business. This increases your online following, creates brand recognition and generates more traffic to your site. Combining all of these elements results in more business for you!

Finally. A quality Facebook, Twitter and LinkedIn content and management system at unbelievably low rates.

Unique Custom Content – We complete a detailed custom profile of everything that makes YOUR business unique. Our US, UK, Canadian and Australian based team will generate unique, relevant, high quality content and schedule your daily updates.

Social Media for Business – Our specialist writers create both business updates and more general posts to increase engagement with your brand and provide your own unique business ‘persona’.

Full Featured Social Media Dashboard.

This powerful Control Panel is just one of the factors that sets us apart from the rest. We provide you with an easy to use Dashboard that enables you to review the content we post for you. It’s a snap to schedule in your own additional social media content – in fact we encourage you to do so! We schedule your content 7 days in advance, giving you plenty of time to review it and see if you do want to make any revisions. Remember, you can add and schedule your own Tweets and Facebook posts though the control panel.

We even give you access to an RSS news-feed search system that allows you to easily post currently trending “viral” posts to your followers. If you don’t have time to post – well, that’s what we’re here for! We do the bulk of your work for you, every single working day we will be promoting your business.

We also provide you with a unique online dashboard to review and schedule your own additional Facebook posts, Tweets or LinkedIn posts.

You are not locked into any kind of ongoing contract. You simply pay for your social media content one month in advance and we will automatically write and update your daily posts. However, if at any time and for any reason you choose to discontinue, just let us know in writing before your next month and we will immediately cancel your service. No questions asked!

You have an unconditional money back GUARANTEE… If for any reason, you are not happy with our service you will receive a full 100% refund of the entire current months fee.

Social Media Marketing for Business,

MPM VSM Video Marketing June 2015 Bloopers

MPM VSM Video Marketing June 2015 Bloopers
MPM VSM Video Marketing June 2015 Bloopers

It is not all work and no play for us! Not only do we work hard to take care of our clients in increasing their online presence by creating high-quality video social media content, but we also know how to have fun and enjoy the funnier moments in life.

Have a laugh and enjoy MPM VSM’s October 2014 compilation of hilarious bloopers and outtakes. See some of the funny moments that did not make the cut!

About MPM:

MPM (Mobilizing People Marketing), a leading Video Social Marketing Company that specializes in creating video social media content for clients. They were founded in 2009 and are known for providing clean, high-quality, and engaging videos that leave an impression on anyone who views their work. MPM also offers a wide range of services such as SEO consulting, social media campaigns, internet marketing, web development, content writing, and pay-per-click or Google PPC advertising to build a successful online presence for any business type. Through their services, many businesses have increased their bottom line numbers and expanded their business in the Las Vegas market.

What is Video Marketing?


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The Works – Your independent local business directory

The Works – Your independent local business directory
Do you want more enquiries, more work and more sales? Look no further. The Works is a powerful yet cheap advertising opportunity in Lincolnshire.

The Works is a local directory linking local people with local businesses. It is fully indexed, updated monthly and delivered monthly to over 37,000 households and businesses.

For print advertising in Lincolnshire that gets results, telephone The Works on 01522 823546, visit us online at www, or email — Contact us today and get your phone ringing tomorrow.,

Social Media Marketing – The #1 Social Media Tip

Social Media Marketing – The #1 Social Media Tip
Social Media Marketing Tips from digital marketing influencers around the world! From which social media sites to online marketing tips to social media strategy, here are the #1 Social Media Marketing tips you need!

Starring in this video:
Jay Baer
Ahna Hendrix
Steve Dotto
Sean Gardner
Sue B Zimmerman
Vincenzo Landino
Grace Lanuza
Mr. Scott Eddy
Steph Be
Alex Cady Carter
Ed Newcomer
Joe Cardamone
Tamara Weeks
Dai Manuel

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Are You Using These TOP 10 Internet Marketing TOOLS?!

Are You Using These TOP 10 Internet Marketing TOOLS?!
Are You Using These TOP 10 Internet Marketing TOOLS?!:
Read the full Internet Marketing Tools list here:

What are the top 10 Internet Marketing Tools I used to grow my business in the past 12 months? In this video, I give ya the low down on EXACTLY what I use to market my business on the Internet. And here they are below…

I.M. Tools

10. Vanilla Forums
Vanilla Forums is a software platform that creates your very own FORUM for you and your community. I found this software very refreshing. The design is clean, neat and easy to navigate. Vanilla Forums is free, but for a small monthly fee, they will host the forum for you (recommended) and can easily be embedded and integrated with your existing website or blog theme.

Beyond that, there are a ton of nifty “plugins” or addons that allow you to customize the appearance and functionality of your fancy forum, including: gamification options, one-cSocial Media Sign-On integration

9. GoToWebinar
GoToWebinar allows you to host virtual seminar (webinars) with ease. It has a robust array of tools and functions, including built-in recording, and it rarely has any bugs or glitches! If you are looking to teach, train or speak virtually, I highly recommend GoToWebinar to host your online presentations and meetings. To get a FREE 30 Day Trial of GoToWebinar, click here:

8. Rhino Support
In 2012, I made the switch from ZenDesk to Why? It’s cheaper and easier to navigate! Your Customer Support is the Front Lines of your business, and it’s always worth taking the time to choose the best tools to serve your customers. Two thumbs up for Rhino Support. To check it out yourself, click here:

7. OptimizePress
OptimizePress isn’t a new, revolutionary piece of software…I purchased it in 2010, and I still use it EVERY DAY. OptimizePress is a WordPress Theme that creates sales pages, squeeze pages-even membership templates on the fly! Learn more here:

6. Wishlist Member
Thinking of creating a membership site? Wishlist Member is the easiest and cheapest software for making your membership site a reality. To learn more, click here:

5. Basecamp
Basecamp is one of those tools that literally changed my life in 2012. Nothing has been able to organize myself and team better than Basecamp. It’s the Internet’s most popular Project Management Platform, and it is simply amazing. You can start organizing your business and your life over at

4. Leadplayer
If you’re not using VIDEO on your blog, you’re missing out on an entire medium of communicating and connecting with your readers. With these survey results, I did two thing: 1) I made sure all of my blog posts had videos, and 2) I added a cool WordPress Plugin called Leadplayer to all my videos.

3. Contest Domination
There are a few Contest Software Platforms” out there on the Internet. I chose Contest Domination for one simple reason: It integrates with GoToWebinar. doubled my registrants on my last webinar using this tool. To learn more about Contest Domination, Click Here:

2. Easy Video Suite
I’ve already written a MASSIVE review on Easy Video Suite here. I’ll quickly explain E.V.S. in a nutshell here: This Software Suite records, edits, converts and uploads your videos to a web-based platform that allows you to endlessly customize your videos, video players and their functionality. If you sell ANYTHING with video, get Easy Video Suite now.

1. Infusionsoft
Despite all the requests I’ve had for my recommendations on tools and software, this #1 Tool Selection is the REAL reason I was inspired to write this post. Back in December, I decided to make the switch from a wide array of duct-tape solutions to an All-in-One Marketing CRM: Infusionsoft. I was very nervous and hesitant for the amount of work and effort that I would have to invest to make The Big Switch, but I am sooo glad I did!

Having everything all under one roof (email marketing, shopping cart, etc) gives you far more freedom and control. I can insanely customize my subscriber’s experience to their individual needs, and I can now gather much more accurate data on what is working (and what is not!) in my business.

Infusionsoft is NOT for everyone. It is expensive for most people. But if you’re making money yet experiencing a growth plateau, Infusionsoft just may be the business boost you need. For more info on in Infusionsoft, check out

James Wedmore
Strategic Video Marketing Coach

TOP 10 Internet Marketing TOOLS:,


To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then we waited… Discover here what happened or visit for more info.

TNT. We know drama.,

5 Best WordPress Business Directory Plugins

5 Best WordPress Business Directory Plugins
Are you looking to create a business directory in WordPress? There are several free and paid options available which makes it hard to choose the right one. In this video, we will show you the 5 best WordPress business directory plugins.

If you liked this video, then please Like and consider subscribing to our channel for more WordPress videos.

Text version of this tutorial:

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Summary of this Tutorial:

#1 Gravity Forms is one of the most versatile premium plugin to add things like contact form and with the directory add on you can turn your site into a directory site quickly.

#2 Business directory plugin is a free plugin that lets you create a business directory quickly.

#3 Connections Business Directory is another great free plugin with paid adddons to extend it’s functionality.

#4 GeoDirectory is great for creating a location based directly like yelp or tripadvisor.

#5 Simple Directory is another great directory plugin which is free. You’ll need to install the piklist plugin and it recommends the category images plugin to get started.

Related Links:

Gravity Forms Directory Addon

Business Directory Plugin

Connections Business Directory


Simple Directory,