Basics of SEO For British Companies

seo uk

Search engine optimization (SEO) is the process of manipulating website content so that the website ranks high in a search engine’s list of results. It is extremely valuable, as the increased visibility usually translates to more visitors and, subsequently, an increase in sales or support. The right tool makes an enormous difference in how successful this process is. This article offers a set of questions you can use to analyse whether a specific solution will work for you and to compare what’s on the market.

Using a SEM tool increases the odds that the search engine will see yaw website as a good match for whatever an Internet user is looking for. The number of choices of solutions on the market can be daunting, however. To get good results and ensure good website visibility, you should evaluate the solutions available with a set of simple questions.

If you are serious about getting some online exposure take note that there are global, national and local/regional search results. For example if a search term contains a city or state in it such as SEO Bristol, then you’ll get results pertaining to that area in the South West of England. If your search is more generic, “seo strategies”, you’ll get a more global result. But also bear in mind that the country you are in will usually show up results from that country .com .us .co.uk .ca.

1) How big is the keyword database?
Larger keyword databases are more likely to return a bigger set of terms that are relevant to your topic. The broader range of keyword results means that you have much more flexibility in how you phrase what you’re saying, affecting both tone and flow of your content. Even if you don’t include all the keywords that come up, seeing such an extensive list can give you ideas for other sentences, paragraphs, pages or even entirely new websites.

2) How does the tool organize the keywords?
Ideally, the right tools will rank the keywords it shows you based on their popularity. On a basic tool, this might mean the tool shows you everything in one word list. Some tools, however, create more than one list for you. One might show you riot only the main terms, for example, but also a separate set of “helper” words you could consider-. The ability to see long-tail keywords (longer phrases, usually of three words or more, that are more specific to the topic) at a glance is also good. There’s less competition for these phrases, but their specificity means you can target individual target niches more easily. By some experts estimates’ as much as 70 percent of Internet searches use long-tail keywords.

3) Does the tool address both keywords and search context?
In the past, it was common for SEO professionals to “pad” or “stuff” websites with the keywords they knew people were using on a topic. This technique increased the rankings for the sites, but it meant that the content on the pages didn’t always truly connect to the topic in ways that the user expected. The end result was that users found it harder to find the information they really needed. Today’s major companies have adjusted the algorithms for their search engines so that stuffing doesn’t work anymore, and so that you have to think about the user’s search intent. The metrics the tool measures should keep you focused on your topic, showing you whether related but less relevant terms are claiming too much real estate in the content.

4) What is the platform for the tool?
Some Search Engine Optimisation tools are designed to work offline, requiring downloads or installs. This approach has its advantages, such as being able to work even if you can’t connect to the Internet and having good access or permissions control. More recently, however, companies have started focusing, on offering SEO applications as Software-as-a-Service (SaaS) options, basing the programs on the Internet. These options have advantages, too, such as being able to share work with team members easily or work on a project on different devices. Both methods, therefore, can be beneficial, but your individual goals and needs may dictate that one is more appropriate than the other.

5) What kind of analysis or metrics do you get?
At a minimum, your tool should be able to show you the percentage of the content used by your keywords, or even better, by each keyword. It also should show factors like word pair proximity, content length, conversion rate, which pages are visited most on your site, the number of referring visits, which referrals come from which search engines and which referrals come from specific keywords. These numbers let you direct your marketing efforts much more specifically, ensuring you don’t waste time, money or other resources.

6) Is the interface easy to understand and navigate?
Professionals tend to have their own preferences in terms of software interfaces, but the golden rule with any strategy is that it needs to be intuitive. The more elements are buried, the less efficient your work is going to be. Think about what you will be doing most when you evaluate the placement of features. A good help section or customer support accessibility can make the difference if you’re on the fence about a solution.

7) Can you import, export and save easily?
You should look for tools that include both manual and automatic save options. Import capability is vital, as you’ll likely want to get content from existing sites or other documents. There also should be multiple choices in how to export, such as HTML or plain text. The save, import and export options should be prominent on the interface and, ideally, take just one or two clicks.

Conclusion
Tools have flooded the market both here in SEO Bristol UK and around the world but that doesn’t mean all of them are stellar. Take the time to analyze them well when you need to buy one. Remember—in the end, it doesn’t matter what anyone else uses. What matters is that the tool works for you.

Do You Need Free Local Business Listings


Do You Need Free Local Business Listings
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Give us 2 minutes and we’ll show you how your local business can get FREE local business listings

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Create videos with the right titles, descriptions and keywords and then upload them to YouTube

You’re skeptical, right?

Every local business needs search engine optimization or local SEO to help customers find a business just like yours

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Click on the link right on this video for the “Do It Yourself” Program

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Online Video Marketing Trends 2014 – Animation Video


Online Video Marketing Trends 2014 – Animation Video
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On the Internet today, video reigns supreme.No other form of web content offers the same level of audience engagement and emotional connection.

Learn more about harnessing the near-universal appeal of video to connect With your customers and enhance your brand.

In fact, by 2016, online video will be the largest generator of consumer Internet traffic worldwide.

Everyday, 75 million U.S. Internet users watch videos online.
83% of U.S. Internet users watch Online video atleast once per month.
Top consumer:18-24 years olds
Avg.Number of videos: 213/month
Avg.viewing time:19.2 hours/month
Most Popular Video Ever Gangnam Style”by PSY Over 1.7 billion Youtube Views
By 2016,online video will drive 55% of all consumer
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Global online video users in 2016(projected)1.5 billion.

Top Online video platform:
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2nd hulu(8.9 billion streams/year)
3rd Vevo(7.6 billion streams/year)

Video Marketing:The Perfect Pairing
Why invest in video content?

improve consumer engagement

Embedded video content can increase website traffic by up to 55%
Videos posted on Facebook increase viewer engagement with brand pages by 33%

Increase awareness of your brand
Online Audiences choose to watch 13.2 million video advertisements per day.
92% of mobile video viewers will share videos with others.

Reap the SEO benefits
Website posts with embedded video draw 3X more inbound links
Video is the #1 priority for marketers 76% plan to add video to their online
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Make the Best of online video

Include a creative “hook” in the first 10 seconds. 20% of viewers will stop
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Get your video endorsed .A high profile celebrity re-tweet could launch
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Appeal to universal emotions
The most effective videos are hilarious,deeply moving,or totally unexpected.

Stay in touch via social media
viewers as most likely to discover and share videos through social networks

Produce quality content on a regular schedule
37% of brand channels have not been updated for over 120 days.
50% Successful brands tend to have 50% more videos than their competitors.
Include a link to your website to direct viewer traffic once the video ends.

Infographic by:PRESTIGE MARKETING
video By : toonexplainers
Music copy from : “ckotty-Corporate Loop 11-ckotty”
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How to Configure Wix SEO (Search Engine Optimization) – Website Builders Critic


How to Configure Wix SEO (Search Engine Optimization) – Website Builders Critic
In this video, we will show you how to best setup Wix SEO (search engine optimization). To get started with Wix for free, visit http://www.websitebuilderscritic.com/get-started/wix

To learn more, visit http://www.websitebuilderscritic.com/how-to-configure-wix-seo/

Don’t forget to subscribe to our channel for more vids!,

Social Media Marketing and Viral Marketing in Canada


Social Media Marketing and Viral Marketing in Canada
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Memphis Business Directory


Memphis Business Directory
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YouTube Ad Buying & Video Marketing Platform | Pixability


YouTube Ad Buying & Video Marketing Platform | Pixability
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Pixability harnesses this power and presents it in an easy-to-use, easy-to-understand platform that integrates with existing systems and workflows without missing a beat. It’s a smarter way to reach the viewers that advertisers and brands care about. And with clear and precise reporting data, Pixability is the best way to optimize campaigns, gaining the most views and conversions for your ad dollar.

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BrandsVietnam.com | Viral Marketing Series – Cinematic Teaser


BrandsVietnam.com | Viral Marketing Series – Cinematic Teaser
Chuỗi video series ‘Viral Marketing’ từ 4 quyển sách marketing best-seller, tóm tắt cho bạn những kiến thức, kinh nghiệm và những câu chuyện đắt giá đã từng được lan truyền trên thế giới. Xin mời ghé xem các tập tại http://www.brandsvietnam.com/viral,

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Best Social Media Marketing Services – YOUR One Stop Shop for Everything :)
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The concept of marketing your business online using innovative social media marketing services is fast catching the trend. In fact, many companies have already started using these services for the betterment of their online business.

If you are new to Social Media Marketing (SMM) marketing trend, here are few significant points to get assistance in better understanding of how social media optimization and networking aids in marketing your business:

Social Media optimization and marketing helps in starting online viral session, which spreads across the Internet by the word of mouth and adds real time difference in all prospects of your business. Since speed of propagation is high here, many big and small business owners make use of social media marketing business to perpetuate their profits.

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While you have decided to get ready with social media marketing, it becomes quite significant here to know as to which type of social media can give your business the real time impetus.

Marketing Your Business via YouTube

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Make a Professional Website #11 — Search Engine Optimization for WordPress


Make a Professional Website #11 — Search Engine Optimization for WordPress
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In this video, the 11th in my series on how to make a professional website using WordPress, I show you how to improve your site’s SEO, or search engine optimization. After utilizing these tips, your google rank, as well as any other search engine rankings, should improve dramatically.

WordPress functionality is greatly enhanced by plugins and Yoast’s WordPress SEO plugin is the one I recommend to optimize your WordPress website for better search engine rankings. It’s easy to learn and in this tutorial I show you how it’s done.,