Basics of SEO For British Companies

seo uk

Search engine optimization (SEO) is the process of manipulating website content so that the website ranks high in a search engine’s list of results. It is extremely valuable, as the increased visibility usually translates to more visitors and, subsequently, an increase in sales or support. The right tool makes an enormous difference in how successful this process is. This article offers a set of questions you can use to analyse whether a specific solution will work for you and to compare what’s on the market.

Using a SEM tool increases the odds that the search engine will see yaw website as a good match for whatever an Internet user is looking for. The number of choices of solutions on the market can be daunting, however. To get good results and ensure good website visibility, you should evaluate the solutions available with a set of simple questions.

If you are serious about getting some online exposure take note that there are global, national and local/regional search results. For example if a search term contains a city or state in it such as SEO Bristol, then you’ll get results pertaining to that area in the South West of England. If your search is more generic, “seo strategies”, you’ll get a more global result. But also bear in mind that the country you are in will usually show up results from that country .com .us .co.uk .ca.

1) How big is the keyword database?
Larger keyword databases are more likely to return a bigger set of terms that are relevant to your topic. The broader range of keyword results means that you have much more flexibility in how you phrase what you’re saying, affecting both tone and flow of your content. Even if you don’t include all the keywords that come up, seeing such an extensive list can give you ideas for other sentences, paragraphs, pages or even entirely new websites.

2) How does the tool organize the keywords?
Ideally, the right tools will rank the keywords it shows you based on their popularity. On a basic tool, this might mean the tool shows you everything in one word list. Some tools, however, create more than one list for you. One might show you riot only the main terms, for example, but also a separate set of “helper” words you could consider-. The ability to see long-tail keywords (longer phrases, usually of three words or more, that are more specific to the topic) at a glance is also good. There’s less competition for these phrases, but their specificity means you can target individual target niches more easily. By some experts estimates’ as much as 70 percent of Internet searches use long-tail keywords.

3) Does the tool address both keywords and search context?
In the past, it was common for SEO professionals to “pad” or “stuff” websites with the keywords they knew people were using on a topic. This technique increased the rankings for the sites, but it meant that the content on the pages didn’t always truly connect to the topic in ways that the user expected. The end result was that users found it harder to find the information they really needed. Today’s major companies have adjusted the algorithms for their search engines so that stuffing doesn’t work anymore, and so that you have to think about the user’s search intent. The metrics the tool measures should keep you focused on your topic, showing you whether related but less relevant terms are claiming too much real estate in the content.

4) What is the platform for the tool?
Some Search Engine Optimisation tools are designed to work offline, requiring downloads or installs. This approach has its advantages, such as being able to work even if you can’t connect to the Internet and having good access or permissions control. More recently, however, companies have started focusing, on offering SEO applications as Software-as-a-Service (SaaS) options, basing the programs on the Internet. These options have advantages, too, such as being able to share work with team members easily or work on a project on different devices. Both methods, therefore, can be beneficial, but your individual goals and needs may dictate that one is more appropriate than the other.

5) What kind of analysis or metrics do you get?
At a minimum, your tool should be able to show you the percentage of the content used by your keywords, or even better, by each keyword. It also should show factors like word pair proximity, content length, conversion rate, which pages are visited most on your site, the number of referring visits, which referrals come from which search engines and which referrals come from specific keywords. These numbers let you direct your marketing efforts much more specifically, ensuring you don’t waste time, money or other resources.

6) Is the interface easy to understand and navigate?
Professionals tend to have their own preferences in terms of software interfaces, but the golden rule with any strategy is that it needs to be intuitive. The more elements are buried, the less efficient your work is going to be. Think about what you will be doing most when you evaluate the placement of features. A good help section or customer support accessibility can make the difference if you’re on the fence about a solution.

7) Can you import, export and save easily?
You should look for tools that include both manual and automatic save options. Import capability is vital, as you’ll likely want to get content from existing sites or other documents. There also should be multiple choices in how to export, such as HTML or plain text. The save, import and export options should be prominent on the interface and, ideally, take just one or two clicks.

Conclusion
Tools have flooded the market both here in SEO Bristol UK and around the world but that doesn’t mean all of them are stellar. Take the time to analyze them well when you need to buy one. Remember—in the end, it doesn’t matter what anyone else uses. What matters is that the tool works for you.

#alexfromtarget Viral Marketing FAKE?


#alexfromtarget Viral Marketing FAKE?
Is #alexfromtarget a viral marketing stunt, or is its claim that it’s a stunt the actual stunt? My brain hurts.

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PPC vs. SEO or Pay Per Click vs. Search Engine Optimization


PPC vs. SEO or Pay Per Click vs. Search Engine Optimization
Pay Per Click vs. Search Engine Optimization argues what is better? SEO vs. PPC, what is better for getting traffic to your site? By combining both of these methods, you can quickly get the upper hand on your competition. Instant traffic, easy to set up and track, keyword conversion testing, A/B testing with ads, track your roi or return on investment. These are just some of the topics we discuss throughout the Business Web Basics course. Check it out at BusinessWebBasics.com,

Free business listing directory to promote business


Free business listing directory to promote business
OZ Business is one of the best resource of Australian online business directory and any one can list their business here to promote their business. Listing business in OZ Business is absolutely free. So don’t wait, just sign up and list your business. Sign up and list your business now http://www.ozbusiness.com.au/add-listing/ and physical address: High Street, Brisbane, Toowong, QLD 4066, Australia, and Phone: 02 8006 2810.

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Social Media Marketing – 95% of businesses should not be advertising on social media


Social Media Marketing – 95% of businesses should not be advertising on social media
Evan live at Malaysia Social Media Week 2014

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Best Miami Video Marketing Small Business 786-752-6984


Best Miami Video Marketing Small Business 786-752-6984
Miami Video Marketing for Small Business

If running a business is what you do, marketing is key. If people aren’t aware of your business, you won’t be making any sales. That said, you should use video marketing to stick out from the crowd. The following tips about video marketing can help.

If you want to promote a product, create a video to demonstrate it. A demonstration of your product in action will really give customers more confidence in its quality. Seeing it at work is a great sales boost.
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An excellent method of creating video content is working collaboratively with others. Involving colleagues may not necessarily be needed.Many Miami Small Business owners decide that friends, family members and/or other acquaintances are quite capable take on the task. As a courtesy,list the people who assisted you in the credits of your videos. This lets them know you appreciate their help.

People are always searching for how-to videos. When you make a “how-to video”, people interested in gaining that knowledge will watch it. When you are recognized as an authority in your field, viewers will be more interested in hearing what you have to say.

You should always have interesting content for customers. Make sure your videos are fun and entertaining while also giving your viewers important information. A proper video hosting site can increase viewers for your Miami Marketing Video,however if your video is uninteresting it will defeat the purpose. Your specific Miami customers look for marketing videos that contain substance, nobody enjoys watching long commercials. You can continually increase your local Miami traffic by always providing interesting videos.

When you go to a convention or other event, bring along the recording camera. That’s because you will likely be able to interview experts in your field. At the very least, you can shoot a video about your experience here. If you are speaking in public, ask someone to record it.

People want honesty! Put your passion into the video. If you speak honestly, people are much more likely to gravitate towards you and come back to check out more videos.

Analytics are key to video marketing. You can see how many times people watched the video and where people watch it from. If there are patterns in this data, you might be able to identify customers that would have otherwise gone unnoticed.

If you aren’t good at making videos, let others do it for you. Promote a contest where the winners receive gift certificates. The winners could also receive credit and be featured on your business home page.

Don’t forget about sharing your videos. Start by sharing your video with your friends and family. Add a blog posting on your website that discusses it. You can use the regular mail or email to let your current customers know about it. Post it on YouTube, Facebook and other video hosting sites. Spread the word far and wide!

The call to action must be a part of all videos. Let viewers know how to get your products, and try to create a sense of urgency. Make sure to give specific instructions for following through, which prompts the viewer to act decisively. Be assertive, and let them know what they need to do for the best results.

Don’t try to come across as something you are not when producing your videos. Viewers want to know the person behind the product or service they are buying. When people get comfortable with you, they are more likely to trust you and your product. It is better when they can associate a friendly face with the product.

Do you get the same question repeatedly? If the answer is yes, make use of videos for answering these questions. A quick video that explains your product is a great way to inspire confidence.

Make “how-to” videos to market your business. Include all the information needed. There is nothing more annoying than a video that requires a purchase before releasing how-to information. If you can provide a service to the viewer, you will be seen as a more trustworthy business.

If you are not seeing results right away, you should just give it some time. Try to improve videos through viewer feedback. As you make more videos, you will naturally improve, and learning to edit effectively will also help.

You should now have a better idea of how you can create successful videos. Online video is quickly becoming a very popular method of promoting your business. Therefore, it’s important that you learn all that you can on this marketing form. A successful marketing strategy will translate directly to increased profits.

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Search Engine Marketing and Optimization — SEO Tutorial


Search Engine Marketing and Optimization — SEO Tutorial
This video will give you an overview of the things that you need to know to begin building your search engine optimization (SEO) strategy. In less than 5 minutes I cover the 4 fundamental concepts that you need to understand to improve your rankings on Google. I also provide links to more in depth tutorials on each of these four concepts. Thanks for stopping by!

These are four other videos that you won’t want to miss:

http://www.youtube.com/watch?v=6aAryyjNOQg (Keyword Targeting)
http://www.youtube.com/watch?v=Gy2kR86D0mo (Building Domain Authority)
http://www.youtube.com/watch?v=XvyLOGub_ZA (Technical SEO)
http://www.youtube.com/watch?v=vg0hUzK0LDo (SEO Tracking and Tools),

Mental Quickies: Marketing Mix


Mental Quickies: Marketing Mix
In this video, we will explain the elements of the marketing mix (Also known as 4Ps). Visit www.aimhigh.in for FREE educational ebooks and videos. Found it useful? Kindly spread the word and share the joy! :)

Video Content:

In this video, we will be explaining the marketing mix — which is the tactical part of a marketing plan.

The marketing mix is also called the 4 Ps and the 7 Ps.
The 4 Ps are price, place, product and promotion.
The services marketing mix is also called the 7 Ps and includes the addition of process, people and physical evidence.

Let us understand this concept with the cake analogy. Cakes usually contain eggs, milk, flour and sugar. However, we can alter the final cake by altering the amounts of mix elements contained in it. So for a sweet cake, we add more sugar!
It is the same with the marketing mix. The offer you make to your customer can be altered by varying the mix elements.

Let us look at each of the elements:

Product:
For many, a product is simply the tangible, physical item that we buy or sell. You can also think of the product as intangible or as a service.

Price:
The company’s goal in terms of price is really to reduce costs through improving manufacturing and efficiency, and most importantly the marketer needs to increase the perceived value of the benefits of its products and services to the buyer or consumer.

Place:
Place is also known as channel, distribution, or intermediary. It is the mechanism through which goods or services are moved from the manufacturer or service provider to the user or consumer.

Promotion:
As with marketing mix, marketing communications has its own promotions mix.
Promotions mix comprises many promotions elements such as advertising, sales promotion, public relations, direct marketing and personal selling.

Physical Evidence:
Strictly speaking there are no physical attributes to a service, so a consumer tends to rely on material cues. There are many examples of physical evidence: Buildings, signs and logos, brochures, your website, and even your business cards.

People:
People are the most important element of any service or experience. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the individual needs of the person consuming it.

Process:
Process is more about the customer interface between the business and consumer and how they deal with each other in a series of steps in stages.,

Biggest social media marketing trends for 2015


Biggest social media marketing trends for 2015
What your social marketing strategy needs to contain in 2015 (2 quick tips.) Watch the video here or the full text version: http://www.brafton.com/news/biggest-social-marketing-trends-2015

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