Business Listings Build Online Visibility

Business Listings Build Online Visibility
The Business Listing is critical for all businesses to build their Online Visibility. It is important to optimize your business with Google, Google+ and Google My Maps. Pay close attention to key words. You can greatly enhance your online presence with more search engine and social media directories.

Call 707-372-0742 for more information.,

Marketing Minute 019: “Three-Path Engagement” (Social Media Marketing) #MarketingMinute

Marketing Minute 019: “Three-Path Engagement” (Social Media Marketing) #MarketingMinute
The presentation of your social media content has several engagement options:

One-path engagement is when you present content, but no one engages with it. They might view or listen to it, but they don’t share it with others or respond to you or provide feedback (such as likes, dislikes, etc.).

Two-path engagement is when you present content, and viewers do engage. Unfortunately, many marketers seem to think that this is the end-goal of social media marketing: receiving comments or shares or feedback on their social media content.

What you really want, however, is three-path engagement. Three-path engagement is when you present content, viewers engage, and then you interact with your engaged viewers.

This type of engagement builds connections that are based on multiple message communications. These types of connections can grow into meaningful relationships between you and your various social media audiences.

So present meaningful content, acknowledge audience engagement, and then interact with engaged audience members to start building meaningful relationships.

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One-path engagement: We present content (nobody engages)
Two-path engagement: We present content and viewers engage.
Three-path engagement: We present content; viewers engage; we interact with engaged viewers.,

3.08 The 5Cs of Viral Marketing – The Viral Hack video 24

3.08 The 5Cs of Viral Marketing – The Viral Hack video 24

The 5 Cs of Viral Marketing was the first model I derived after studying different behaviors online. This model is really about finding a framework into which you can fit ideas and their corresponding calls to action. It is important to understand what type of content you have and then how you should activate it for the best possibilities to drive engagement online and thus get viral reach for your content.

This video takes you through the basics of this framework. We will then give you a deep dive into ever single concept. One at a time.,

WordPress Image SEO For Better Search Engine Rankings | WP Learning Lab

WordPress Image SEO For Better Search Engine Rankings | WP Learning Lab
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WordPress Image SEO For Better Search Engine Rankings | WP Learning Lab

On-page SEO is one of the 3 pillars of SEO. One of the components is making sure that images are properly SEO’d. For this you need to do 4 things:

1. Reduce the file size
2. Put the keyword into the file name
3. Put the keyword in the alt tag
4. Put the keyword in the title tag

These steps are all pretty easy.You need to make sure you do them for every image on your website. Let’s look at each one individually.

Reduce the image file size.

There are two ways you can do this. In an image editor using the “save for web” option. Here’s a video tutorial to help if you need it:

The other way is to use the WP Smush plugin to compress the image as it’s uploaded. Here’s a video tutorial to help you:

Put the keyword into the file name.

Before you upload the image to your website you will want to make sure the keyword is in the file name. To do this, you’ll need to have done your keyword research already. In case you’re not sure how to do it, here’s a tutorial on basic keyword research:

Once you’ve uploaded the compressed and keyword optimized image it’s time to embed it in your post.

When you are embedding it you can put your main keyword for the post into the alt tag and the title tag. This is very important because it let’s Google know what you’re image is about.

I hope this information helps you! If you have any questions leave a comment below or ping me @WPLearningLab on Twitter.


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Marketing and Advertising Albuquerque | Video Marketing Albuquerque

Marketing and Advertising Albuquerque | Video Marketing Albuquerque
FREE 60 Second Video! Marketing and Advertising Albuquerque or call: 877.216.9696

FACT: 90% of All Online Traffic Is Video Based

Are you exploiting the other 10% of the traffic online to get the marketing edge and grow your business?

Video has exploded over the last few years because of YouTube. At the same time video marketing has become the go-to albuquerque marketing tool to promote product and services. From that point forward you can discover recordings created to solve problems of all niches. Alternatively, videos are still being used for entertainment purposes but entrepreneurs and companies create explainer videos in a entertaining manner. From a business perspective you should have a video marketing strategy set up to compete with your competition.

If your new to video and marketing & advertising albuquerque , there’s a shot that you are still uncertain with reference to why you ought to go and have a video uploaded to your site and this is flawlessly ordinary at first it might appear as though it is a waste of time. Having this mentality is, in any case, wrong and here are five reasons that will demonstrate why.

1. Video Is Seen As New and Cutting-Edge

Video has been around for a long-time, however having them all alone on a site and utilizing them for publicizing designs is still truly in its earliest stages with private ventures. This means when a guest arrives on your site and notification you have a video, they’re going to believe that your business truly is present as they will wrongly imagine that lone huge scale organizations utilize video , which will positively affect both your organization notwithstanding your own particular marking.

2. Consumers Enjoy Viewing Videos

Thinks about have shown that if people are given the option between perusing content or viewing a video to learn something, then the inconceivable mass will go for the video. The purpose behind this is they trust they have less inquiries concerning the administration or item furthermore will take in more in a shorter time frame and that people consider it to be as a rule all the more engaging to them.

3. Business Owner Bounce Rate Cuts

Individuals have less extra time and they’re not amiable to stay there and read pages of content just to find out about item or an administration. Statistical surveying has given confirmation to that having a video eliminates the quantity of people that simply ricochet right off a site as they will tap on that video and begin to watch it and the aftereffect of this is they will probably go through cash with you and a littler bob rate likewise implies you can charge more for adverts all alone site too.

4. You Business Receives Increased Exposure

At that point you’re going to significantly build introduction for your organization fundamentally in a solitary day on the off chance that you have your video all alone webpage and video sharing sites. The purpose behind this is the point at which they’re put on these sites they are joined by a title and utilize catchphrases to ensure that when people do a hunt the right recordings a short time later show up and when some person sees the video it then makes it more probable that they’ll backtrack to the first site so as to take in more. You can help your positioning by utilizing a video and the higher your internet searcher position the more hits you’re probably going to get.

5. Videos Go Viral

You may have found out about videos becoming viral and the insane part about this is you never recognize what’s going be the following huge thing and to just catch on. It helps if your video is entertaining somehow and can get the attention of the viewer alongside promoting your product or service, so do contemplate what you will record as it could get you presentation you could simply dream about.

What’s instantly clear is that video all the more significantly enhance your increases, encourage consciousness of your image, and can cultivate introduction. Video Marketing and Advertising might be similarly new, yet this is something that is just going to end up more huge after some time and you would be nuts not to exploit it.

Marketing and Advertising Albuquerque
Albuquerque Marketing
Video Marketing Albuquerque
Content Marketing Albuquerque


Burger King Brings Back Viral Subservient Chicken Campaign

Burger King Brings Back Viral Subservient Chicken Campaign
Burger King’s 2004 Subservient Chicken campaign is arguably the first successful case of viral marketing, and now the chicken is back. Well, kind of… the website is back. Gillian Pensavalle (@GillianWithaG) explains.

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Buzz60 is designed for the way we live now. Short, quirky video snacks that are a little sassy, and always smart. Buzz 60 — and the Buzz60 channel on YouTube – produces all kinds of news video clips for web viewers who want more than just repurposed content. Our team is a diverse group of video journalists with dozens of Emmy awards, an authentic sense of humor, and a mandate to connect with viewers every day.

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SEO Link Building and Content Writing Explained – Social Media Optimization Guide 2016

SEO Link Building and Content Writing Explained – Social Media Optimization Guide 2016
SEO Link Building and Content Writing Explained – Social Media Optimization Guide 2016

Google has recently released their top two factors for their ranking algorithms and have stopped being so secretive about them. These important factors are inbound links and content. For any SEO expert or even enthusiast this is just conformation of already known things. You need to use links and content together to be able to successfully rank in Google.

An inbound link is when another site links to a page on your website. This is great for SEO and will help you rank in Google and other search engines. You need to be careful though – not all links are good. In Google’s perspective a link to your site is seen as a recommendation. If it comes from a reputable site it will be positive for your ranking, but if it comes from a shady site, your ranking will plummet. For Google, a reputable site will be a website with high domain authority and high Page Rank or PR.

It is also possible to get links or recommendations in a “black hat” way. You can make or post on blogs that act as link farms and will be seen as Google as shady and untrustworthy. If you post your links to these kinds of sites your ranking will actually drop significantly. Google know when you are trying to game the system and they will do everything in their power to stop you from cheating.

To check if a site is worth trying to get a link on, you need to firstly check out a few articles on it and check what type of links they are linking out to. If you see that they are linking to spammy or shady sites and salespages, you should probably look to avoid the site. These types of websites are usually easy to recognize as their sole purpose is to build links and the content on them is usually subpar.

Content is also extremely valuable and and most important for your business. You need to have content on your website that will show that you know a lot about your niche or topic and that you are not just writing it to fill up the page. Google needs to make a selection of the best sites and content is one of the two most important factors in deciding which ones are selected. People want valuable, quality content, and Google factors that in when deciding about their ranking algorithms.

SEO link building is by no means an easy task. Building links can be done with the help of link building services which will help you maintain your link building campaign. You should always use white hat link building as that is the only way to get quality backlinks.

There are many link building strategies which are this year mostly found under the phrase link building strategies 2016. They are also often called link building tactics or link building tips and tricks. Many people cannot grasp backlink building and how to get backlinks but you should not give up because it is actually not all that hard.

SEO Content Writing is another challenge of any website owner. SEO content is not simple to write and you need to do seo content optimisation to get your website content to a level where Google will recognize it. Website content optimisation is the process which is learned in seo content writing training. After watching this video you should know how to optimise a website page.

SEO in 2016 or search engine optimization relies on link building which is explained in this short tutorial. This is partly a link building tutorial and partly a seo content optimization tutorial. Your website will benefit greatly with seo content writing and your page rank in google search will become much better. If you master all the techniques you should be able to start marketing your content and advertising authority content. Content marketing and link marketing are the two most important factors of determining the PR of your website. You need to know how to build links or you can get a link building service. The other name for this process is backling building which will get you backlinks. It is crucial to start a quality link building campaign. Internet marketing depends greatly on search engine marketing and it should not be ignored.,